The global DIY eyelash extension market is expected to surpass a valuation at USD 534.0 million in 2023 and is projected to reach USD 1,093.6 million by 2033, at a CAGR of ~7.3% from 2023 to 2033. The share of DIY Eyelash Extension market in its parent market (Eye Extension Market) is approximately ~25% to 35%.
Increasing awareness about eye care, self-grooming, aesthetic appeal among women is likely to fuel growth in the DIY eyelash extension market. Players are promoting their products among millennial women and are providing them with the best quality DIY eyelash extension products.
These products add volume to the natural lash line and can lift the face and make the overall appearance more youthful. When compared to false eyelashes, these products are more long-lasting and durable as each DIY lash extensions can last up to more than 4 weeks.
As DIY eyelash extension is glued to natural eyelash they do not get washed easily when they come in contact with water. Unlike other cosmetic treatments, applying eyelash extensions is not an intrusive procedure, and wearing them does not harm natural eyelashes.
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DIY eyelash extension can be applied at home or anywhere without having to look for a stylist. They are more cost effective and are available across supermarket, hypermarkets, beauty stores, pharmaceutical store and online channels. The kit contains cyanoacrylate glue which is does not have any side effects and is safe to use when applied properly on the eyelash.
“Beauty brands are utilising innovative technology to make cosmetic product trials safer. During the forecast period, the market is projected to benefit from the use of virtual reality to encourage online shopping. The application of such technologies in the beauty sector has greatly aided in tailoring online consumer experiences and removing the issues associated with in-person trials.” says an FMI analyst.
Key Takeaways:
- In terms of material type, total sales in the natural DIY eyelash extensions segment are projected to account for 39.2% of the total market share in 2022.
- Sales through online retail sales channel are projected to grow at a CAGR of 11.1% during the forecast period.
- Demand for individual DIY eyelash extensions will rise at a 9.9% CAGR through 2032.
- The U.S. is expected to be the most lucrative market in North America, with sales growing at a 2.3% CAGR through 2032.
- The U.K. will dominate the Europe DIY eyelash extensions market, with demand projected to increase at a 5.4% CAGR over the forecast period.
- Sales in the Germany DIY eyelash extensions market will grow at a 4% CAGR through 2032.
- India will account for 41.4% of the South Asia DIY eyelash extensions market in 2032.
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Who is winning?
Leading manufacturers of DIY eyelash extension are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of eyeshadow globally.
Major players present in the DIY Eyelash Extension market are Kiss Products, Inc., Huda Beauty, Lilly Lashes, Babil Lashes Factory Company LASHVIEW BEAUTY, I-ENVY by Kiss, Calailis Beauty, Beyelian Lashes, Qingdao Elour Beauty, Emeda eyelash Company, XIZI LASHES and H.B. Fuller Company.
Global DIY Eyelash Extension Market By Category
By Product Type:
- Strips
- Individual
- Clusters
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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