Several advantages of this packaging contribute to the products’ apparent commercial expansion. A recent study by Future Market Insights, however, projects an even more optimistic future for the market.
The water soluble pods packaging market is anticipated to develop at an exponential rate over the next ten years, according to a report titled “Water Soluble Pods Packaging Market: Global Industry Analysis 2013 – 2021 and Potential Assessment 2022 – 2028.”
In 2022, the market for water soluble pods packaging is expected to reach sales of US$244.6 Mn. The market is anticipated to grow at a strong 16.4% CAGR and reach US$ 621.6 Mn by 2028.
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Water Soluble Pods Packaging Market: Dynamics
The positive aspects related to the usage of water soluble pods packaging is marking the growth of this market. As the name suggests, these pods are water soluble, which makes these environment friendly as well. These pods are used in the packaging of laundry detergents, dish wash, spa cosmetics etc. Usage of eco-friendly packaging of products is necessary due to excessive usage of plastic around the world, which has led to rising concerns about non-decomposable waste accumulation.
Water soluble (PVA) films are soluble in cold and hot water and hence leave no residue. These beneficial features of PVA are encouraging detergent manufacturers to use it as a packaging material. Procter & , a global manufacturer of consumer goods and household products has witnessed sales to the tune of US$ 1.5 billion from their product named “Tide Pods and Ariel Pods” that are laundry detergent pods.
However, there are a few myths and risks associated with the usage of water soluble pods. Some believe that the smell of laundry pods causes irritation and headache. It is also believed that water soluble pods result in clogging. Other than this, some cases have shown that consumption of water soluble pods can be life threatening. The packaging of water soluble pods is such that it makes children consume these thinking it to be a candy – there have been numerous instances of such cases. All these factors may discourage the use of water soluble pods, which may result in restricted growth of the global water soluble pods packaging market.
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Competition Landscape
Prominent water soluble pods packaging manufacturers are present mainly in developed countries of the world. But, there is a scope of growth in emerging areas and untapped regions in the near future.
New entrants in the market are likely to add lesser concentration of moisture and higher concentration of detergent in their products for providing a longer shelf-life. Meanwhile, some of the other players are expected to engage in research and development activities to introduce unique products for meeting the demand from numerous industries.
For instance,
- In December 2021, Invisible Company, a Hong Kong-based provider of sustainable and alternative packaging solutions, announced its plans to create a biodegradable, plastic-free, and water-soluble solution called Invisible Bag for replacing the ‘flat top’ plastic bags used for baked goods and fresh products in supermarkets. It is currently working with researchers to ensure that the new solution is compostable and food-grade compliant.
- In July 2021, Absolutely Bear, an ethical fashion and charitable clothing label based in London, marked ‘Plastic Free July’ by eliminating plastic from its packaging process. It has started using brown paper mailing bags made from plastic-free and plant-based sustainable materials. Also, the garment will be delivered in ‘Leave No Trace’ bags that are water-soluble and biodegradable.
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Key Players:
- Aicello Corporation
- Mitsubishi Chemical Corporation
- MonoSol, LLC
- Sekisui Chemical Co., Ltd
- Plasticos Hidrosolubles
- S.L
- Mondi Group Plc
- Arrow Greentech Limited
Water Soluble Pods Packaging Market by Category
Material Type:
- Poly Vinyl Alcohol
Product Type:
- Single Layer Water Pods
- Dual Layer Water Pods
- Multi Chamber Water Pods
End Use:
- Detergents
- Hand Wash
- Dish Wash
- Others (Shaving Creams)
Thickness Type:
- Below 30 Micro Meter
- 31-60 Micro Meter
- 61 Micro Meter Thickness
Region:
- North America
- Latin America
- Eastern Europe
- Western Europe
- APEC
- Japan
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