Consumers’ knowledge about the importance of various nutrients for the ensuring healthy growth of body is increasing, giving rise to the demand for dietary supplements. Natural colostrum supplements are emerging as a type of most commonly consumed multi nutritional supplements, as its benefits in speeding the healthy growth of body are becoming well known to consumers.
Although the health benefits of natural colostrum supplements in human adults are argued by many, only a few randomized trials had been conducted to support these assertions until recently. Yet, the global market for natural colostrum supplements is expected to witness healthy growth in the coming years.
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While the ambiguity about the benefits of consumption of natural colostrum supplements among human persists, their adoption in the animal nutrition industry remains significantly high. Taking into consideration how crucial colostrum is for newborn farm animals, leading players in the natural colostrum supplements market are aiming to offer products to suit specific end user demands.
The recommendations of colostrum consumption change according to animals, such as cows, dogs, and pigs, and stakeholders in the natural colostrum supplements market are aiming to modify manufacturing strategies to meet the need of their target end users.
Leading players in the natural colostrum supplements market are focusing on bolstering research & development activities to promote innovation in their product ranges. Discovering innovative applications of natural colostrum supplements, such as pharmaceuticals and nutraceuticals that are especially sold in sports nutrition industry, is expected to emerge as a popular business strategy in the natural colostrum supplements market in the coming years.
Natural Colostrum Supplements Market – Competitive Landscape
The key participants in the natural colostrum supplements market are – The Saskatoon Colostrum Company, La Belle Colostrum, Cure Nutraceutical Pvt. Ltd., Sovereign Laboratories, Colostrum BioTec GmbH, Radiant Life, mcePharma s. r. o., Fei Fah Medical Manufacturing Pte. Ltd., Natural Health Products NZ, Capra, Apperson, Inc., and NOW Foods.
Some of the important developments in the competitive landscape of the global market for natural colostrum supplement include:
- In September 2019, NOW Foods – a U.S.-based manufacturer of vitamins supplements, essential oils, beauty products, and other dietary supplements – announced that it has acquired SuperNutrition – a supplement company and an expert in science-based nutrition and multivitamin formulas. With the acquisition, NOW Foods aims to improve and diversify its product lines of supplement products while expanding their distribution worldwide with the help of a wide and growing network of international distributors.
- In August 2019, mcePharma s.r.o. – a Czech company producing and selling unique food supplements, pet supplements and cosmetics – announced that it has received a grant from the Operational Program Enterprise and Innovation, European Union. The company also declared that it will utilize this subsidy for running a project for manufacturing a dietary supplement in the form of orally disintegrating tablets (ODT) that includes unsaturated Omega 3 fatty acids with scientifically proven bioavailability.
- In September 2019, PNP Supplements – an athlete supplements manufacturing company – announced the launch of its all-natural whey protein formula that includes minimal ingredients such as bovine colostrum, grass-fed whey isolate, and probiotics. The company also declared that the bovine colostrum in its new protein formula can support athletes as well as keto dieters in post-workout recovery, lean muscle development, and weight management.
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Factors Influencing Growth of the Natural Colostrum Supplements Market
High Awareness about Health Benefits of Natural Colostrum Supplements
Positively increasing demand for natural colostrum supplements is mainly attributed to the increasing consumer awareness about the importance of colostrum in maintaining health and the health benefits of these supplements. Even though the applications of natural colostrum supplements are imagined to be higher in the animal nutrition industry, their benefits in improving health in humans are significant.
Colostrum and antioxidants among the important nutrients that contribute to improving skin health by repairing skin cells and soothing skin inflammation, which is triggering the consumption of natural colostrum supplements. Colostrum is also known for maintaining gut health by soothing inflammation and healing the lining of the stomach.
Furthermore, natural colostrum supplements are also witnessing incremental demand in sports nutrition, as they help in improving athletic performance among professional sportspersons. The amount of immunoglobulins that natural colostrum supplements contain is enough for supporting digestive function and maintaining a healthy mucosal immune system among athletes. This will further support growth of the natural colostrum supplements market.
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Natural Colostrum Supplements Market: Segmentation
The natural colostrum supplements market can be segmented on the basis of source, form, flavour and distribution channel.
On the basis of source, the natural colostrum supplements market can be segmented as-
- Bovine
- Goat
On the basis of form, the natural colostrum supplements market can be segmented as –
- Powder
- Capsules
- Bar
On the basis of flavour, the natural colostrum supplements market can be segmented as-
- Regular
- Flavoured
- Vanilla
- Chocolate
- Others
On the basis of distribution channel, the natural colostrum supplements market can be segmented as –
- Direct/B2B
- Indirect/B2C
- Drug Stores
- Pharmacies
- Online Retail
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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