In 2023, it is predicted that the growlers market would generate global sales of US$ 556.2 million. By 2033, the market is anticipated to be valued US$ 726 million, with a 2.7% average CAGR between 2023 and 2033.
To transport and serve draught beer, growlers are reusable, sealed containers. They are normally composed of glass, stainless steel, or ceramic and come in 64 oz or 32 oz sizes. Growlers are containers that enable customers to buy draught beer from brewers and taprooms to-go and consume it at home or on-the-go.
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The global growlers market is expected to grow at a significant rate during the forecast period, due to the increasing popularity of craft beer and the growing demand for convenience in the beer industry. The craft beer industry has been growing rapidly in recent years, with more and more consumers opting for unique and locally-sourced beer options. Growlers allow craft breweries and taprooms to offer their customers a way to take their beer home and enjoy it later, which is particularly convenient for those who live far from the brewery or do not want to commit to a full case or keg.
The growlers market is also driven by the growing demand for convenience in the beer industry. Consumers are increasingly looking for ways to enjoy beer on-the-go, and growlers provide an easy and convenient way to transport draft beer. Additionally, growlers are also a more sustainable option compared to cans and bottles, as they can be reused multiple times.
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The growlers market is segmented by material, capacity, and region. By material, the market is segmented into glass, stainless steel, and ceramic. Glass is the most commonly used material for growlers, as it allows consumers to see the beer inside and is relatively inexpensive. Stainless steel and ceramic growlers are becoming increasingly popular as they are more durable and can keep beer colder for longer.
By capacity, the market is segmented into 32 oz and 64 oz. The 64 oz size is more popular as it allows consumers to purchase more beer at once and can be shared among multiple people.
By region, the growlers market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe are the major regions for the growlers market, due to the presence of a large number of craft breweries and taprooms in these regions. The Asia Pacific region is also expected to be a major market for growlers, due to the growing popularity of craft beer in countries such as China, Japan, and Australia.
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In conclusion, the global growlers market is expected to grow at a significant rate during the forecast period, due to the increasing popularity of craft beer and the growing demand for convenience in the beer industry. The craft beer industry is growing rapidly, and growlers provide a convenient way for customers to take draft beer home and enjoy it later. The growlers market is segmented by material, capacity, and region, with glass, stainless steel and ceramic, 64 oz and 32 oz, North America, Europe, Asia Pacific, Middle East & Africa, South America as the key segments.
Growlers Market By Category
By Material:
- Plastic Growlers
- Glass Growlers
- Metal Growlers
- Ceramic Growlers
By Capacity:
- 32 Ounce (Oz)
- 64 Ounce (Oz)
- 128 Ounce (Oz)
By Application:
- Non-alcoholic
- Alcoholic
- Beer
- Wines
- Others
By Sales Channel:
- Offline
- Breweries
- Hypermarket
- Convenience Stores
- Online
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