The sizable and developing global alcohol packaging makes it feasible to transport and store alcoholic beverages in a safe and efficient manner. The market is being driven by the premiumization trend and the increase in alcohol consumption, as consumers are willing to pay more for packaging that is of higher quality and features a more cutting-edge design. The market for alcohol packaging is anticipated to be worth US$ 47,225.2 M in 2022 and to rise to US$ 69,235.6 M between 2022 and 2032 at a CAGR of 3.9%.
Primary packaging for alcohol is frequently made up of bottles, cans, and pouches, while secondary packaging consists of carriers, labels, and cardboard boxes. The most significant type of packaging is primary packaging because it gives consumers an appealing and functional container while preserving alcohol from outside influences like light and air.
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The alcohol packaging market can be segmented based on the type of material used, such as glass, plastic, metal, and paperboard. Glass is the most frequently used substance for packaging alcoholic beverages because of its ability to preserve the quality and flavour of the beverage. Yet plastic packaging is spreading more widely since it is lightweight and inexpensive. Metal is frequently used to box pricey drinks since it looks more upscale and expensive.
According on the type of alcoholic beverage, such as beer, wine, and spirits, the market is segmented into different areas. Beer packaging is the biggest market segment since beer is so widely consumed worldwide. Nonetheless, the appeal of premium and expensive wines is
The growing demand for environmentally friendly and sustainable packaging options is one of the major developments in the alcohol packaging industry. In order to produce packaging options that are recyclable and made of biodegradable materials, several businesses are investing in research and development. Also, there is a rising trend for transportable, lightweight packaging that is more environmentally friendly and has a smaller carbon footprint.
Also, the market is seeing a trend in favour of luxury and cutting-edge packaging options. For high-quality and aesthetically pleasing packaging that enhances the drinking experience, consumers are willing to pay extra. Due to this, the demand for specialised packaging has increased. Packaging with extra characteristics like cooling technology incorporated in has also increased.
Geographically, the market is dominated by North America and Europe because of the high rates of alcohol use in these continents. Due to the rising demand for premium and luxury alcoholic beverages, the industry is also expanding in the Asia Pacific area.
In conclusion, the alcohol packaging market is growing due to the increasing demand for alcohol and the growing trend of premiumization. The market is highly competitive, with a large number of regional and international players. The market is witnessing a shift towards sustainable and eco-friendly packaging solutions, which is expected to drive the growth of the market in the coming years. Additionally, the trend of premium and innovative packaging solutions is expected to continue to drive the growth of the market. The Asia Pacific region is also expected to be a key growth driver due to the increasing demand for premium and luxury alcoholic beverages in the region.
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Recent Developments
- In April 2019, Diageo PLC announced that it will not be using plastic packaging, globally, for its beer brand, Guinness, with a focus on minimizing plastic waste. The company is planning to invest EUR 16 million for this move and for the introduction of 100% recyclable and biodegradable cardboard to replace plastic.
- In March 2019, Amcor Ltd. acquired its rival Bemis Company Inc. The combination of these two market leaders, Amcor focuses to create a robust value proposition for shareholders, employees, customers, and the environment.
- In May 2022, Orora welcomes federal government grant to progress Australian first oxygen fuelled furnace project. The grant application will support planned construction of an oxygen fuelled furnace at the Orora Glass manufacturing plant in Gawler, South Australia.
Key Players:
- Amcor plc.
- Crown
- Ardagh Group S.A.
- Diageo PLC
- BALL CORPORATION
- Berry Global Inc.
Key Segments
By Material Type:
- Metal, Glass
- Plastic
- Paper
- Others
By Type:
- Cans
- Kegs
- Bottles
- Jars
- Others
By Alcoholic Beverages:
- Distilled
- Vodka
- Tequila
- Rum
- Whisky
- Gin
- Others
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