Transactional video on demand material is in high demand because to a pay-per-view trend and ongoing increases in internet speed. The global transactional video on demand market is being driven by the expanding media and entertainment sector as well as the rising number of telecom service providers.
Users of the transactional video on demand model only pay for the material they actually consume. In order to draw customers and keep them, vendors provide appealing prices.
Transactional video on demand bypasses conventional distribution by delivering videos and other media over the Internet. As users only pay for the content they actually use, transactional video on demand services are typically less expensive than traditional methods of delivery in the media and entertainment industries.
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Transactional Video on Demand Market: Drivers and Challenges
Mobile devices such as smartphones and tablets are increasingly becoming the first go-to device for communication and content consumption. Additionally, with the rapid adoption of 4G services in developing countries and the emergence of more advanced technologies enabling smartphone users to access the internet more easily, mobile internet diffusion is expected to accelerate in the coming years and expected to drive the global transactional video on demand market significantly. Along with this, the choice of pay-per-view and trend of shifting to video on demand from linear TV shows will have a major impact on the growth of the global transactional video on demand market.
However, piracy and low bandwidth in emerging countries are the major challenges hindering the growth of the global transactional video on demand market. But, government plans for improving internet bandwidth in emerging countries is expected to overcome this problem and to drive the market significantly.
Competition Dashboard
Key Developments:
In October 2016, FloSports, a subscription-based sports media company, which offers live events, launched its new OTT app on Apple TV and Roku. Apart from live events, this app streams studio shows, documentaries, original content, and program highlights.
In February 2018, Roku announced the availability of YouTube on select Roku devices. YouTube enabled Roku users to stream local and national news, live sports, and other live events.
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Key Players
The key players in the global transactional video on demand market are
- Apple Inc.,
- Google Inc.,
- Vixy,
- Limelight Networks,
- Lightbox TV,
- Pathe Thuis, and
- Redbox, among others.
Regional Overview
Transactional video on demand market is segmented into North America, Latin America, Western Europe, Eastern Europe, SEA and Other APAC, Japan, China and Middle East & Africa. Presently, North America and Western Europe hold a large market share of the global transactional video on demand market, due to the high speed broadband availability and high penetration of smartphones in these regions.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.
Regional analysis includes
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Japan
- Middle East and Africa (GCC Countries, S. Africa, Northern Africa)
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