The global whole-wheat flour market stood at US$ 72.71 Billion in the year 2022 and is expected to reach US$ 130.34 Billion by the year 2032 at a CAGR of 6.7% between 2022 and 2032.
Processed via wheat kernels, the whole-wheat flour comes across as mineral- and vitamin-loaded. It’s also rich in fiber.
It needs to be noted that whole-wheat flour is being marketed as ‘natural functional food’; which again raises curiosity amongst the end-consumers; as per which they end up buying whole wheat flour.
As whole wheat flour provides pleasant flavor along with being nutritious, it is looked upon as a healthier and tasty stuff. As per an interview published in Food Business News, 50% of the consumers show sheer interest in whole-wheat flour. In other words, 25% of the shoppers are opting for whole-wheat flour.
Future Market Insights has walked through these facets with insights in its latest market study entitled ‘whole-wheat flour market’. The team of analysts and consultants is there to execute with its macros and micros in place.
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“With bakery products doing the rounds all across, the global whole-wheat flour market is bound to grow on an irrevocable note going forward”, says an analyst from Future Market Insights.
Key Takeaways from Whole-wheat Flour Market
- North America holds a significant market share. This could be credited to an increasing demand for different kinds of bread amongst the consumers. They could be pastries, cakes, cookies, biscuits, and likewise. Plus, the trend of clean-label food products is catching up. This is asking for organic wheat-based flour in North America.
- Europe is driven by governments initiating subsidies for amplifying agricultural production. Several manufacturers are actually emphasizing development of whole flour-based products.
- The Asia-Pacific is expected to rule the whole-wheat flour market going forward. This could be attributed to the fact that it’s one of the major manufacturers of wheat as well as wheat milled by-products; which include wheat-grinded powder. Almost every country in this region is subject to wheat bread and noodles as staple food. The consumers also seek indulgent products like cookies, cakes, and premixes these days. Millennials are more into innovative baked goods. This factor is likely to take the whole-wheat flour market by storm in the forecast period.
- LATAM is expected to witness prominent market share due to countries like Argentina and Brazil leading from the front. They are asking for freshly prepared bakery products.
- MEA is expected to grow in whole-wheat flour market with an excessive demand for bakery products herein.
Competitive Flour
- The King Arthur Flo Company, of late, did table an ‘identity preserved 100% whole grain whole-wheat flour’ to accelerate sales on this count.
- Ardent Mills did announce plans of collaborating with Arcadia Biosciences Inc. regarding wheat innovation. This project actually aims to enhance whole-wheat flour’s overall flavor, thereby extending shelf life.
- Limagrain Ingredients, in June 2021, did launch fiber-rich wheat-based flour termed as ‘LifyWheat’, which does help in countering the low intake of dietary fiber amongst the Europeans. The product is reported to be 10 times richer as compared to standard fibers.
- GoodMills Innovations GmbH, in September 2019, did launch an ultra-finely-ground new wheat ingredient called ‘High-MAC wheat fllour’. The basic advantage is that product could get metabolized by bacteria that are present in intestine.
- Parle, in June 2021, did announce launching branded ‘Parle G’ wheat flour all across India.
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What does the Report float?
- The research study is based on product type (whole wheat pancake flour, whole wheat bread flour, whole wheat pizza flour, and whole wheat cracker flour), by nature (organic and conventional), by application (bakery products, bread, biscuits, buns, rolls, cookies, sweet goods, desserts, and tortillas), by packaging (bags, supersacks, and bulk tankers), and by sales channel (direct sales/B2B, indirect sales/B2C, hypermarket/supermarket, retail stores, specialty stores, general grocery stores, and online stores).
With whole-wheat flour being increasingly used in the form of basic food ingredient due to presence of wheat grain germ, bran, and endosperm, the global whole-wheat flour market is bound to gloat in the years to come.
Key Segments of the Whole Wheat Flour Market
By Product Type:
- Whole Wheat Pancake Flour
- Whole Wheat Bread Flour
- Whole Wheat Pizza Flour
- Whole Wheat Cracker Flour
By Nature:
- Organic
- Conventional
By Application:
- Bakery Products
- Bread
- Biscuits
- Buns
- Rolls
- Cookies
- Sweet Goods
- Desserts
- Tortillas
By Packaging:
- Bags
- Supersacks
- Bulk Tankers
By Sales Channel:
- Direct Sales/B2B
- Indirect Sales/B2C
- Supermarket/Hypermarket
- Retail Stores
- Specialty Stores
- General Grocery Stores
- Online Stores
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By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Europe
About Future Market Insights (FMI)
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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