The global postbiotic supplements market is predicted to accrue a valuation of US$ 28.3 million in 2032, with sales growing at a stellar CAGR of 11.5% from 2022 to 2032. Valued at US$ 9.5 million in 2022, the target market is shaped by an upsurge in the awareness of the health benefits associated with postbiotic supplements. Rising health consciousness has highlighted the capacity of postbiotic supplements to enhance human health. This consideration augurs well for the worldwide sales of postbiotic supplements during the forecast period.
Bioactive compounds that are produced by probiotic bacteria by consuming prebiotics or by incorporating different kinds of prebiotic foods into one’s diet are referred to as postbiotics. These postbiotics are, in turn, used to produce various nutritional goods such as postbiotic supplements. The market for postbiotic supplements is, thus, largely influenced by the growing awareness of the health benefits associated with postbiotic supplements.
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Postbiotic supplements assist with the treatment and management of diarrhea, improve the immune system, lessen allergies, and alleviate symptoms related to irritable bowel syndrome. In addition to this, these supplements also help activate innate and adaptive immune systems, combat pathogens with antimicrobial substances, and conserve the integrity of the mucosal barrier. As observed, postbiotic supplements function in a manner similar to probiotics and are thus linked to immunomodulatory actions.
Increasing cases of digestive disorders such as inflammatory bowel disease (IBD) will spur the demand for postbiotic supplements. These supplements are further finding expansive application across industries like food and beverage, pharmaceuticals, and dietary supplements. As postbiotic supplements are playing a vital role in maintaining a healthy digestive system, their consumption and production across the globe are on the rise. Overall, the prospects for the postbiotic supplements market are looking bright over the upcoming years.
Key Takeaways:
- Increasing adoption of postbiotic supplements in the production of functional foods will open avenues of growth for the postbiotic supplements market.
- Growing consumption of dietary supplements will push the US into becoming one of the significant markets for postbiotic supplements.
- The postbiotic supplements market in Germany will expand in the upcoming years mainly due to an elevated demand for vegan-friendly supplements.
- By form, the capsules and tablet segment will dominate the global marketplace with a CAGR of 11.5%.
- Based on distribution channels, the online retailing category will observe high demand owing to rising consumer inclination for purchasing postbiotic supplements through online platforms.
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Competitive Landscape
Dr. Emil Nutrition, Glac Biotech Co., Ltd., KOREA BIOPHARM, Pro Formulations MD, MRM Nutrition, Beekeeper’s Naturals, and Probulin, among others, are some of the dominant players in the postbiotic supplements market profiled in the full version of the report.
Key market players are keen on building brands and developing products that have long-term potential. These companies also focus on product quality, packaging, and other aspects involved in the production process. These players engage in different organic and inorganic strategies to enhance their market footprints.
More Insights into Postbiotic Supplements Market
FMI offers the latest, unbiased, and detailed analysis of the global postbiotic supplements market, providing historical data from 2016 to 2021 and forecast statistics for 2022 to 2032. To understand the global market potential, growth, and scope, the market is segmented on the basis of form, distribution channel, and region.
According to the reports, based on segmentation, the capsules and tablets form of postbiotic supplements will garner greater demand over the next few years. This category was valued at US$ 5,304 thousand in 2022. In terms of distribution channels, the online retailing segment will contribute significantly to the overall market growth owing to an increasing number of consumers opting for online purchases of the product.
Based on region, the postbiotic supplements market in the US will exhibit impressive growth during 2022 and 2032. The target market in this region is slated to register a strong growth rate over the assessment period. Factors like the rising consumption of dietary supplements, the availability of advanced manufacturing technologies, and the strong presence of key market players are responsible for the growth of the postbiotic supplements market in the US. Other countries like Germany, China, Japan, and India will also contribute to the global growth of the postbiotic supplements market during the projection period.
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Postbiotic Supplements Market by Category
By Form:
- Soft-gel and Chews
- Capsules and Tablets
- Powder and Granules
By Distribution Channel:
- Health & Beauty Store
- Drug Store
- Modern Trade Channel (Supermarkets & Hypermarket)
- Online Retailing
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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