Frozen Potato Market Size, Share, Future Road-map, Technological Innovations & Growth Forecast To 2032 

The frozen potatoes market was estimated at $58.5 billion globally in 2022, and from that year until 2032, it is anticipated to rise at a CAGR of 5.8%. In 2022, the global frozen potato market, estimated to be worth US$58.5 Bn, would likely see sales of frozen potatoes make up about 6.0% of total demand.

As global potato output is increasing, food manufacturers are getting more opportunities to introduce a wide range of potato-based food products, both fresh and frozen, resulting in a surge of new product launches in recent years.

Moreover, the excellent nutritional content of frozen potato products is also one of the fundamental reason for their rising consumption.

For example, according to the United States Department of Agriculture, 100 grams of potatoes provide around 4% of the RDA for calorie consumption, 6% of the RDA for carbohydrates, 9% of the RDA for dietary fiber, 4% of protein, and 33% of the RDA for vitamin C, among other nutritional intake requirements.

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Key Takeaways from Market Study

  • The frozen potato market is expected to expand at 2.7% and 5.9% CAGR in North America and Latin America, respectively through 2032.
  • The Europe frozen potato market is expected to witness CAGR of 3.5% over the forecast period.
  • Among the product type segment, potato fries are expected to hold significant share of 42.6% in 2022 and it is expected to grow with significant CAGR of 2.9% over the forecast period.
  • The commercial use segment is expected to account for 83.6% in 2022 and it is expected to grow at CAGR of 3.5% over the forecast period.
  • Among the distribution channels, the B2B segment will hold 73.4% share in 2022 and it is expected to grow with CAGR of 3.4% over the forecast period.

“Sales of frozen potato products will rise considerably as consumers around the globe are shifting to plant-based fast foods in response to concerns about the environmental impact of meat consumption,” says a Future Market Insights analyst.

Competitive Landscape

Understanding the ongoing demand for frozen potato products several food product manufacturers are entering into the frozen potato market by introducing their own from potato range.

  • On January 2021, Aviko who is one of the world’s biggest manufacturers of chips and added value potato products launched its frozen potato range.
  • In 2017, Amul one of the leading milk co-operative launched its frozen potato products in India.

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Frozen Potato Market by Category

By Product Type, Frozen Potato Market is segmented as:

  • Potato Fries
  • Potato Wedges
  • Stuffed Potatoes
  • Potato Slices
  • Potato Chunks
  • Potato Dices
  • Baked Potato
  • Other

By End User, Frozen Potato Market is segmented as:

  • Commercial Use
  • Residential Use

By Distribution Channel, Frozen Potato Market is segmented as:

  • B2B
  • B2C
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Retail Stores
  • Online Retail

By Region, Frozen potato Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

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Key Questions Answered in the Report

  • How big is Frozen Potato Market?
  • What is the North America Frozen Potato Market Outlook?
  • Which is the Top-Selling Frozen Potato Type?
  • At What Rate Will Frozen Potato Demand Grow in Europe?
  • Who are The Key Players in Frozen Potato Market?

About Future Market Insights (FMI)

Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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