The digital textile printing market has experienced substantial growth in recent years, driven by advancements in printing technology and increasing demand for personalized and sustainable clothing options. The market is expected to continue its upward trajectory, with a projected compound annual growth rate of CAGR of 16.3% from 2022 to 2029.
Digital textile printing offers several advantages over traditional screen printing, including greater design flexibility, lower waste, and faster production times. It is being adopted across various end-use industries, including fashion and apparel, home textiles, and promotional products.
However, the high cost of digital printing equipment remains a significant barrier to entry for many companies, particularly small and medium-sized businesses. The increasing demand for eco-friendly printing methods and sustainable sourcing practices is also creating opportunities for market players to develop and offer more environmentally conscious solutions.
Overall, the digital textile printing market is poised for continued growth and innovation in the coming years, offering exciting opportunities for companies looking to take advantage of this rapidly evolving industry.
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The global digital textile printing market is anticipated to clock a remarkable CAGR of 16.3% over 2022-2029, as suggested by a new Future Market Insights (FMI) report. This astonishing market growth is majorly driven by increasing penetration of the printing sector in developing markets such as China, Mexico, and India, and technological advancements that have taken place over time.
Potential Impact of COVID-19
In light of the measurable impact of the COVID-19 pandemic on the printing industry, FMI projects that, industry players will most likely fail to meet their financial targets due to considerable supply chain disturbance, led by reduced customer demand. Alerted by the current market situation, leading players are building essential operational flexibility to survive the pandemic.
In addition, the pandemic has triggered implications to digitally transform workplaces in order to better serve end users and thrive over the course of the following years. This crisis will possibly create a fertile ground for potential transformation of the digital textile printing market, as stated by the FMI study.
Manufacturers are slowly making developments in quality digital textile printing technology, and thus, flexography and lithographic printing technology providers are slowly shifting to digital printing processes.
Growth outlook of the digital textile printing seems promising, owing to its numerous characteristics and use of advanced technology. The U.S. and Canada are projected to offer lucrative opportunities to manufactures as the demand for digital textile printing solutions in these countries surges.
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Key Takeaways from Digital Textile Printing Market Study
- The direct to fabric (DTF) segment is experiencing unmatchable demand in the global digital textile printing market, expected to expand at an impressive CAGR of 17.5% during the forecast period.
- As compared to traditional printing technologies, digital textile printing requires higher primary set-up cost, and hence, per unit cost is high for small volume printing. Moreover, high frequency of orders for shorter run lengths requires arranging multiple jobs and regular plate changing.
- Digital printers are pursuing more precise ways of determining the equipment type and run lengths for printing. It has been witnessed that print service suppliers are mainly aiming on computerizing their printing processes.
- In terms of market growth, North America and East Asia are estimated to witness astonishing growth in the global digital textile printing market.
Growing Inclination towards Digital Textile Printing Designs Creating Opportunities for Designers
Earlier, unique and eye-catchy designs were only used for high fashion clothing that was exposed on the stages on foremost fashion weeks across the globe. But over the last few years, more and more high-fashion brands such as H&M and Zara are joining unique and more outbound designs in their pools.
By using digital textile printing techniques, people want to buy these exclusive pieces of clothing, and big high-fashion brands are skillfully reacting to those demands. This new request for uniqueness is a fruitful opportunity for digital textile designers.
Conventional printing methods can limit designers to create unique high-quality designs. Digital textile printing helps designers expand their creativity and gives them the right tools to create futuristic designs.
Signage Market Opening New Doors for Digital Textile Printing Manufacturers
Sign and display printers demand reliable, efficient, and low-cost products. Healthy demand for signs and displays is reinforcing steady market growth for digital textile printing. Outdoor, indoor, wall décor, and event décor are some the fastest-growing segments in the signage market that are using digital textile printing techniques. The aim is to increase sales in response to the rising number of short-run digital print jobs for events, team uniforms, corporate clothing, and others.
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Key Segments of Digital Textile Printing Industry Survey
Digital Textile Printing Market by Printing Process:
- Direct to Garment (DTG) Digital Textile Printing
- Dye Sublimation Digital Textile Printing
- Direct to Fabric (DTF) Digital Textile Printing
Digital Textile Printing Market by Ink:
- Sublimation
- Reactive
- Acid
- Direct Disperse
- Pigment
Digital Textile Printing Market by Substrate:
- Digital Cotton Printing
- Digital Silk Printing
- Digital Rayon Printing
- Digital Linen Printing
- Digital Polyester Printing
- Others
Digital Textile Printing Market by End Use:
- Clothing
- Households
- Displays
- Technical Textiles
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