The global reusable sanitary pads market is estimated to reach a valuation of US$ 2.8 Billion in 2022. Furthermore, the overall sales are projected to increase at 11.6% CAGR, between 2022 and 2032, totaling a valuation of US$ 8.3 Billion by 2032.
Reusable sanitary pads have become ideal alternatives to disposable ones due to their sustainable and eco-friendly nature. These pads are generally made from biodegradable materials and can be used several times before being discarded.
A growing number of women are now working, which has led to a significant increase in female hygiene products sales. According to the Bureau of Labor Statistics, 57.4 percent of women were employed as of 2019. Because of this, the populace within this group is increasingly choosing hygiene products as they go for work or studying.
Factors such as surge in women population, rapid urbanization, increasing demand for eco-friendly products, and rising awareness among people about the benefits of reusable sanitary pads are expected to boost the market growth during the forecast period.
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Similarly, continuous new product launches and development on new materials will further accelerate the growth of reusable sanitary pads market over the next ten years.
Demand for reusable sanitary pads is especially high across fast growing nations such as India and China due to rapidly growing women population, increasing health awareness, favorable government initiatives and surge in the number of regional and domestic manufacturers.
“New product developments and the usage of natural organic materials instead of plastic and synthetic materials will help to increase the demand for reusable sanitary pads,” says an FMI analyst.
Key Takeaways:
- Based on material type, cotton segment is expected to grow at a CAGR of 9% during the forecast period.
- By sales channel, the online retailers segment held 46% of the total market share in 2021 and is anticipated to surge at 7% CAGR through 2032.
- Sales in the North America market are slated to increase at a 6% CAGR.
- The U.S. reusable sanitary pads market is expected to grow at a CAGR value of 8% during the assessment period.
- Demand for reusable sanitary pads is poised to grow at a CAGR of 2% over the next ten years.
Who is Winning?
Leading manufacturers of reusable sanitary pads are focusing on smart promotional strategies, advertisements, and new product launches to improve sales in the market.
Major players present in the reusable sanitary pads market are Aisle, Rael, Charlie Banana, Femme Fabric Solutions LLP, SUPREME SANITARY PADS, Naari Cloth Pads, Eco Femme, FabPad, Femy, Isweven, Pee Safe (Redcliffe Hygiene Pvt. Ltd.), Re:Pad, Rebelle Pads, Reboot-U, Relief Line, Sanfe (Redroom Technology Pvt. Ltd.), Saukhyam, and Soch Green among others.
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Global Reusable Sanitary Pads Market by Category
By Material Type:
- Cotton
- Bamboo
- Hemp
- Synthetic
- Others
By Sales Channel:
- Modern Trade
- Convenience Stores
- Departmental Stores
- Specialty Stores
- Mono Brand Stores
- Online Retailers
- Drug Stores
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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