App Store Optimization Software Market is Anticipated to Grow a Valuation of US$ 137.5 Billion by 2032 | Report by FMI

The Global App Store Optimization Software Market was valued at US$ 22.7 Billion in 2021 and is expected to reach US$ 137.5 Billion by 2032, finds Future Market Insights (FMI) in a recent market survey. As per the findings of the report, it is projected that revenue through the Social Media segment in the App Store Optimization Software Market will grow at 17.4% CAGR during the forecast period. Revenue through the Keyword Trackers category is projected to witness 17.2% CAGR in the next 10-year epoch.

North America will see continued revenue growth in App Store Optimization Software Market throughout the Analysis Period

Due to the existence of various new start-ups as well as established businesses, North America holds 2/5th of the app store optimization software industry. The app store optimization market software will be valued at US$ 56.6 Bn by the end of the forecast year 2032.

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It is reasonable to assume that more numbers of North American app publishers will invest in tools and solutions for business expansion. Any structural changes to the app marketplaces are likely to have an impact on more than 385 thousand apps, both positively and negatively. It is highly possible that these apps have already chosen their keywords for optimization with care.

This means that the North American publishers are likely aware of the companies and will take the necessary action by implementing app store optimization software to decrease that challenge. As a result, North America holds enormous potential for growing its market.

App Store Optimization Software Market: Competition Insights

At present, App Store Optimization companies are largely aiming to bring policy reforms in their app stores and setting up collaboration for better market capture. The key companies operating in the App Store Optimization Software Market include Gummicube, App Annie, App Radar, Lab Cave, PreApps, Tune, Appfigures, SensorTower Inc., StoreMaven, TheTool, AppTopia, PrioriData, ASODesk, AppCodes, Mobile Action, AppTweak, SearchMan, Keyword Tool, appScatter, SplitMetrics, Reflection.io, RankMyApps, AppFollow, App Annie, Adjust GmbH, MightySignal, and KUMULOS.

Some of the recent developments by key providers of the App Store Optimization Software Market are as follows:

In August 2021, Apple unveiled new In-app Events in Worldwide Developers Conference, to be debut with the iOS 15 and iPadOS 15 updates. Users will be able to view future timely events through in-app events, which will be displayed in search results, on an app’s product page, and on the editorial tabs inside the iOS App Store.

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More Insights Available

Future Market Insights, in its new offering, presents an unbiased analysis of the App Store Optimization Software Market, presenting historical market data (2015-2021) and forecast statistics for the period of 2022-2032.

The study reveals essential insights on the basis of Type (Data Platforms, Keyword Trackers, Ranking Optimizing), By Application (Lifestyle, Social Media, Utilities, Gaming and Entertainment, News and Information, Others), across five regions (North America, Latin America, Europe, APAC and Middle East & Africa).

Key Segments Covered in App Store Optimization Software Market Survey

App Store Optimization Software Market by Type:

  • Data Platform
  • Keyword Trackers
  • Ranking Optimizing

App Store Optimization Software Market by Application:

  • Lifestyle
  • Social Media
  • Utilities
  • Gaming and Entertainment
  • News and Information
  • Others

App Store Optimization Software Market by Region:

  • North America App Store Optimization Software Market
  • Latin America App Store Optimization Software Market
  • Europe App Store Optimization Software Market
  • Asia Pacific App Store Optimization Software Market
  • Middle East & Africa App Store Optimization Software Market

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About Us

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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