The Women Sneaker Market is estimated at US$ 27031.9 Million in 2022 and is projected to reach US$ 51703.5 Million by 2032, at a CAGR of 6.70 % from 2022 to 2032.
More than any other fashion accessory, sneakers convey originality and personal personality. Nowadays, the sneaker can be used for an infinite number of purposes and available in a range of shapes, colours, and finishes. The sneaker has had a special position in fashion history as being a catalyst for accessible style for the general public. It is worn by everyone from sports, performing artists, and fashion models to children on the playground. Continue reading to learn about the origins of sneakers and how they have influenced modern style.
Athletic brands are taking note of the fact that more and more women are becoming sneaker heads. The rate at which the female sneaker market is expanding is 5% more than the previous year. It is true that the shoe market has historically been controlled by men. But with major companies like Nike releasing sneakers with a female audience in mind, the sneaker scene is going to change. But there is method to the craziness. Men’s footwear sales climbed by 2% between 2016 and 2017, according to market research firm NPD Group. Conversely, sales of women’s shoes climbed by 5%, a figure with a substantially bigger monetary worth. Many shoe businesses are now more interested in women’s footwear due to its apparent rise over that of men.
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The growth of women’s sneakers has also been significantly aided by social media. Influencers like Jess Gavigan and Aleali May have made a name for themselves as sneakerheads. Aleali is the second female to work with the Jordan shoe line. A company like Nike has also produced women’s footwear in collaboration with the online community known as International Girl Crew. The girl group is developing an online network that supports female sneaker makers and empowers girls. A women’s sneaker section from British department retailer Selfridges included 700 different designs from labels like Nike, Vans, Gucci, and McCartney. The technology geared for women is where these companies are investing all of their resources right now. And now, women’s sneakers are widely available.
“The Women Sneaker Market rise to greater heights because of trend of women sneakerhead influence the market.” Says an FMI analyst.
Key Takeaways:
- Through 2032, Women Sneaker Market is expected to hold a significant market share in terms of Sneaker Market.
- Application Type, through 2032, demand will continue to increase in the Sports Activity by 39.80%.
- North America shares the major share in the Women Sneaker Market by 30.20%.
- Store Based Stores shares the major share is 73.30% in the Women Sneaker Market.
Impact of COVID-19
The Women Sneaker market has been negatively impacted by the COVID-19 pandemic in a number of industries. With consumption at an all-time low and stockpiles building up in warehouses, business objectives have shifted to inventory management and liquidation tactics while monitoring post-pandemic consumer habit changes.
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The discretionary nature of footwear made it one of the pandemic’s hardest-hit industries due to the combined impact of store closings and consumer frugality brought on by the rapidly deteriorating economic situation. In addition, brands like Adidas, Nike, and Puma among others noticed a decrease in customer demand for sports footwear as people cut back on or postponed discretionary purchases in response to COVID-19’s effects on the economy due to higher unemployment rates and lower consumer confidence.
Who is winning?
Leading players operating in the Women Sneaker Market are Adidas AG; ASICS Corporation; Converse, Superga, Tretorn, Veja, Greats, River Island, Zara, Gucci, Maison Margiela, Levi’s, Jack & Jones, Fila Inc.; Under Armour, Inc.; Lotto Sport Italia S.p.A; New Balance Athletics, Inc.; Vans, Inc.; Nike, Inc.; Puma SE; and Reebok International Ltd. And among others.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the Women Sneaker Market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on Women Sneaker Market By Type (Plimsoll Sneaker, Platform Sneaker, Slip-on Sneaker, Sustainable Sneaker, Running Shoes/Sneaker/ Trainers) By Application Type (Sports Activity, Lifestyle, Physical Exercise) By Sales Channel (Store based Retailing, Supermarkets/Hypermarkets, Convenience Stores, Online Sales, Others) & Region – Forecast to 2022 – 2032.
The Women Sneaker Market by Category
By Type:
- Plimsoll Sneaker
- Platform Sneaker
- Slip-on Sneaker
- Sustainable Sneaker
- Running Shoes/Sneaker/ Trainers
By Application Type:
- Sports Activity
- Lifestyle
- Physical Exercise
By Sales Channel:
- Store Based Retailing
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Sales
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania & MEA
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