Like other mobile technologies, the need for mobile printing has increased. Data can be wirelessly sent from a smartphone or tablet to a printer using the mobile printing technique. The user can easily print when and where they need to with the help of mobile printing. Businesses that use mobile printers instead of handwritten forms report improvements in worker productivity, accuracy, and responsiveness to client requests, all of which lead to revenue growth and expansion without the need for more staff.
Modern mobile printers implement tasks like barcode scanning and read RFID labels, printing receipts, invoices and tickets through a wireless network which can reduce number of hidden costs. Today mobile printers are light weight, durable and easy to use and offer good quality printing.
The most popular wireless interface, Wi-Fi (IEEE 802.11), which connects to LAN and provides multiple connections at higher speeds and wider range, is included with many mobile printers. Modern mobile printers use built-in credit/debit card readers to make payments quicker, simpler, and more secure. Additionally, these printers employ short-range Bluetooth technology, which enables a one-to-one connection and allows them to accept commands from tablets or smartphones. The key advantage is that, once paired, they can always communicate with each other in a more secure manner. Utilizing wireless technologies rather of cords can also increase reliability and improve ergonomics.
Thermal based technology is ideal for printing due to high quality print output and low maintenance of the equipment.
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Market Drivers and challenges
Major drivers for mobile printer market was flexibility and responsiveness which they offer. Due to the increase in demand for smartphone and tablet which in turn can have significant increase the demand and revenue for mobile printers.
With innovations like cloud computing, cloud storage services and with cross-platform integrations mobile printers market can improve their strong foothold. The other major drivers of mobile printer market are ease of use, reliability, and power management technology and customer support. Mobile printers compatible with recent invention of 802.11n standard can deliver faster speeds and greater range with data rates reach to 54 Mbit/s to 600 Mbit/s.
For remote application like in logistics business there is a critical need to have better battery life which remains as a challenge for the manufactures. Other challenges which manufactures should look upon were like low weight, good balance, grip & ease to carry the device.
Market Segmentation
Mobile printer market primarily can be segmented based on the end users like services, hospitality, postal & parcel services, hospital, retail, law enforcement and securities.
Mobile printers can also be segmented based on the technology used for wireless transfer of the data for printing like 802.11 b/g, IrDA (infrared data association) and Bluetooth Technology.
Mobile Printer can also be segmented based on the printing technology used like direct thermal and thermal transfer of which direct thermal is dominant because of the simplicity of design and satisfies most mobile needs.
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Market forecast:
The mobile printer market in North America dominates all the other regions which is followed by Europe. The mobile printer market in Asia Pacific is expected to grow due to increase in demand for handheld devices, smartphones and tablets. The mobile printer market in Middle East and are among the potential markets but are tallied after Europe and Asia Pacific.
Regional analysis for global mobile printers market includes development of these technologies in the following regions
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- Germany
- France
- U.K
- Italy
- Spain
- Nordics
- Benelux
- Rest of the Western Europe
- Eastern Europe
- Russia
- Poland
- Rest of Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
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