In 2022, the Pre-Shave Care Market is anticipated to be worth US$7.9 billion. The market is anticipated to grow at a 5.3% CAGR, reaching US$ 13.4 billion by 2032.
The market for pre-shave care should see potential for expansion due to rising demand for men’s grooming products. In order to meet the rising demand, manufacturers are funding R&D as well as promotional strategies.
The evolution of several male grooming products, including pre-shave care products, has been a result of the evolution of men’s grooming practises among all age groups.
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Additionally, customers are becoming more likely to have aromatherapy, facials, and pedicures. Due to increased urbanisation and an increasing trend toward individualism, sales of pre-shave care products for males are anticipated to increase dramatically.
In addition, the market is expanding as a result of the rising popularity of websites that offer products for men’s health and fitness as well as the expansion of publications devoted to men’s grooming and lifestyle.
Key Takeaways:
- Based on product type, sales of pre-shave foam are projected to grow at a 5.6% CAGR over forecast period.
- By nature, demand in the natural segment will increase at a 7.9% CAGR over the forecast period.
- In terms of price range, the mid-range segment will account for 55.6% of the total market share in 2022.
- Based on sales channel, sales in the online segment will grow at a 8.3% CAGR through 2032.
- The U.S. pre-shave care market accounted for 87.9% of the North America market share in 2021.
- Germany held over 25.7% of the Europe pre-shave care market in 2021, and the trend is expected to continue over the forecast period.
- In 2021, India accounted for 37.7% of the South Asia pre-shave care in 2021, emerging as a lucrative pocket in the region.
Competition Landscape
Leading manufacturers of pre-shave care products are focusing on aggressive promotional strategies, advertisements, and new product launches to improve sales in the market.
Major players present in the pre-shave care market are Claus Porto, Edgewell Personal Care Company, L’Oreal SA, Kiehl, Johnson & Johnson, Bold For Men, Energizer Holdings, Inc., Malhotra Shaving Products Ltd, Acqua DI Parma, Beiersdorf AG, Godrej Group and Siemens Healthcare among others.
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Global Pre-Shave Care Market by Category
By Product Type:
- Pre-Shave Foam
- Pre-Shave Cream
- Pre-Shave Gel
- Pre-Shave Soap
- Other Pre-Shave Products
By Nature Type:
- Natural/Organic
- Conventional
By Consumer Orientation:
- Men
- Women
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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