The Himalayan salt market is expected to witness growth at a CAGR of 4.9% over the forecast period, to reach a valuation of US$ 18.8 Bn by 2032.
Himalayan salt is hand-extracted from age hold mines in Asian mountain ranges where it is formed due to evaporation of water bodies. Himalayan salt also consists of sodium like table salt and its natural harvesting process allows Himalayan salt to possess other minerals in traces as well. It is added in different curries and sauces due to its distinctive flavour and taste. Additionally, blocks of Himalayan salt are used as cooking surfaces to grill which imparts salty flavour to the food prepared in it.
Himalayan salts are also used in manufacturing bath salts. They are used in spas to relax sore muscles and repair skin damage. Consumers are increasingly purchasing salt lamps because they are said to improve the air quality in surrounding area, act as mood boosters and provide sound sleep, in addition to being visually attractive.
Owing to such innovative use of Himalayan salts, the demand for these products is expected to rise. To solve the severe respiratory problems and skin allergies, new concept of manmade salt caves is gaining traction. Spending time in these caves is said to have multiple health benefits.
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Rising preference for healthy and organic products is expected to propel the demand for Himalayan salt as its production does not include addition of any chemical components. North America and Europe are expected to be attractive markets for Himalayan salt due to high disposable income and rising health concerns.
In Asia Pacific, salt is already used in many home remedies to avoid dehydration and bacterial formation. This is expected to impact the demand for Himalayan salt in countries such as India and China.
“Increasing adoption of Himalayan pink salt in personal care products, along with rising emphasis on the consumption of clean label products is expected to augment the growth in the market over the assessment period,” says an FMI analyst.
Key Takeaways:
- North America Himalayan salt market is estimated to be valued at US$ 2.5 Bn in the 2022 and to register a value of US$ 4.2 Bn in 2032, witnessing a CAGR of 4.9% in the forecast period.
- Market share of Latin America and Oceania is 4.5% and 5.3%, respectively, in 2022.
- The Europe Himalayan salt market is expected to reach US$ 4.07 Bn by 2032.
- By application, the food and beverage segment will hold the highest market share of 55% during assessment period.
- Sales of Himalayan salt through online sales channels will continue gaining traction.
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Competitive Landscape
Key Himalayan salt manufacturers are investing in developing innovative products that have multiple utilities. Mergers and alliances have been a prominent growth strategy adopted by companies planning to extend their market presence in the global Himalayan salt market. For instance:
- Twincraft offers Himalayan pink salt soap that is made from translucent base that has hydrating properties. It is a better alternative for sugar and coffee curbs that helps to remove dead skin and brighten the skin tone.
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The study offers compelling insights based on Product Type (Iodized, Non-Iodized), By Application (Food & Beverage, Bath Salts, Salt lamps, Others), Sales Channel (Offline Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Store, Other Sales Channel), Online Sales Channel (Company Website, E-commerce Platform), Region (North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA)
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Frequently Asked Questions
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- At what rate will Himalayan salt demand grow in North America?
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