In 2021, the revenue from the partner relationship management (PRM) software market was $1,034.0 Million. The market for partner relationship management (PRM) software is expected to reach $4,097.6 million by 2032, growing at a CAGR of 13.4% between 2022 and 2032.
The market is expected to reach the valuation of ~US$ 1,163.1 Million by end of 2022. As per Future Market Insights, surge in demand for business intelligence adoption, reduction in channel management cost and increase in internet penetration will drive the growth of partner relationship management (PRM) software market.
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Furthermore, rising adoption of emerging technologies such as artificial intelligence (AI), internet of things (IoT) are expected to drive the PRM software market. Moreover, large organizations are taking initiatives to implement partner relationship management software for scaling partnership and streamlining distribution management.
Key Takeaways
- By type, the integrated software segment is anticipated to account for the leading share in the global demand for partner relationship management during the forecast period.
- The standalone software segment is estimated to grow at a robust CAGR of 14.2% through 2032.
- Among the enterprise size, SMEs segment is estimated to grow by 4.1X during the forecast period.
- By industry, the BFSI segment is anticipated to increase at a CAGR of 15.7% between 2022 & 2032.
- North America is expected to dominate partner relationship management market followed by Europe in 2022.
- South Asia & Pacific is estimated as the fastest growing region during the forecast period.
- The U.S. market is expected to progress at a CAGR of around 11.1% through 2032.
- In India, the partner relationship management market is expected to grow by 5.1X during the forecast period.
- Partner relationship management market in China is estimated to witness the absolute $ opportunity of US$ 2,56.4 Mn in the forecast period.
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Competitive Landscape
Partner relationship management software market players are concentrating on variety of techniques for boosting product innovation, enhancement of existing products and increase its presence in new geographic areas.
- In January 2022, Kiflo announced its new update called the honey bee release. The new update offers customized dashboards for various partners, principle tools for lucrative on boarding, organization and many more.
- In July 2021, Zinfi technologies announced its new launch of advanced capabilities for channel organizations making partner relationship management productive while being easier.
Key Companies Profiled
- Oracle Corporation
- Sharework
- Appdirect
- Kiflo
- Webinfinity
- Salesforce Inc
- Zift Solutions
- ChannelXperts
- Creatio
- PartnerStack
- Mindmatrix
- Agentics
- Magnetrix Corporation
- Allbound Inc
- Zinfi Technologies
Partner Relationship Management Software Market by Category
By Type:
- Integrated Software
- Standalone Software
By Deployment Mode:
- On premise PRM Software
- Cloud-based PRM Software
By Enterprise Size:
- Small and Mid-Sized Enterprises (SMEs)
- Large Enterprises
By Industry:
- IT & Telecom
- Retail
- Government
- Healthcare
- BFSI
- Manufacturing
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East and Africa (MEA)
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