The global Cat litter is the second major area of concern for cat owners after cat food. Cats are the second largest segment in domestic pets after dogs in terms of population. However, unlike dogs, most domestic cats often perform their excretory functions at home.
They are often encouraged to do so by owners since domestic cats are often docile and may face aggression from other animals, encounter human hostility and get disoriented in the outdoors. Cats also display extreme sensitivity to adverse weather conditions such as rain, snow and sleet.
The cat litter products market has tremendous diversity in products since cats are very selective about their litter boxes and may reject it if they find it unsuitable. This means that types of cat litter ranges from clumping to non-clumping litter and scented to non-scented. They usually contain clay or silica.
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Drivers of the Cat Litter Products Market
Increasing cat ownership has been a driver of the cat litter products market, especially in single-owner homes and homes of working professionals where cats are encouraged to stay indoors.
Increasing cat ownership in small urban homes is also driving the market by leading to a need for products that can ensure optimum space utilisation.
Advances in cat litter products have made it easier for consumers to care for their cats, prompting greater cat adoptions. Such advances, like in the case of self-cleaning litter boxes, will thus further drive the cat litter products market by optimising time and space at a cat owner’s disposal.
Trends in the Cat Litter Products Market
The cat litter products market witnesses a seasonal bulge in sales during winters and seasons where it rains since a greater number of cats prefer to stay indoors. Sales correspondingly drop in summer and spring.
Clay has traditionally been the dominant type of cat litter since it is affordable and offers good absorbent and hardening properties.
However, the silica segment has been seeing a significant upswing since silica is getting cheaper and it offers better odour-control properties; it also produces less waste. These factors make it more consumer-friendly as compared to clay.
A significant trend in the market has also been an increasing shift towards online platforms for sales of cat litter and litter boxes. This has proved an enabler for manufacturers to increase their geographical reach and visibility.
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Impact of Covid-19
While the Covid-19 pandemic may negatively impact cat ownership due to reduction in disposable incomes, increased concerns over hygiene and perceptions of pets as carriers of diseases, it also presents opportunities for the cat litter products market with regard to existing and passionate cat owners.
Technological advances in the cat litter products market can mitigate health and hygiene concerns by addressing the need to quickly and effectively dispose cat litter. Intensified research into silica and other new absorbent materials is also likely during the next decade.
The post-covid-19 scenario also provides an opportunity to manufacturers to relook their pricing strategies since consumers are unlikely to sacrifice health and hygiene requirements over product costs.
Region-Wise Analysis
North America has dominated the cat litter products market due to its large cat ownership, growing urban youth population and greater susceptibility to inclement weather conditions.
In contrast, though Europe too has a large cat ownership, the weather conditions and social factors are such that cat owners encourage their cats to go outdoors; the European cat litter products market hence slots in at third place.
The Asia-Pacific cat litter products market is the second largest market after North America and is the fastest growing market. It has been mainly led by China and other Far Eastern countries.
Incidentally, the cat litter products market is unique in that India, the region’s other large and fast-growing economy, has followed a medium growth trajectory with respect to this market.
While the rest of the world segment occupies a smaller market share, Latin America, Russia and Australia have followed a consistent medium growth trajectory.
Competition Landscape
The cat litter products market is a highly fragmented market and several major companies have targeted acquisitions as a way to increase their market share. The competition landscape in the market provides challenges while segmentation since the market is closely linked to the broader cat-care market.
- SANPO
- Pedigree
- Paws & Claws
- IRIS
- Nature Bridge
- Pure&Natural
- NORY
- Alta Gama
- Lucky Pet Products
- Navarch
- Luscious
- Cat & Co.
- Purina
- Pretty litter
- Wanpy and Dollar General’s EverPet.
Cat Litter Products Market: Key Players (this is an indicative list – full list of key players available upon request)
- Automated Pet Care Products
- OmegaPaw
- Our Pet’s
- PetNovations
- Spectrum Brands
- Church & Dwigh
- Clorox
- Purina
- Mars Agway.
- Oil-Dri
- Pettex Limted
- Petmate
- Van Ness Pets
- TJM Innovations LLC.
- The Hartz Mountain Corporation
Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Cat litter products market Segmentation
By Product
- Conventional
- Clumping clay
By Material
- Clay
- Silica
- Others
By Sales Channel
- Hypermarket/Supermarkets
- Pet Shops
- Online Retail
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