During the projection period between 2022 and 2032, the demand for clay coated paper is anticipated to expand at a moderate CAGR of more than 3.0%. Growing demand for clay-coated paper from a variety of end-use industries, such as painting, packaging, electrical & electronics, and automotive, is responsible for growth.
Manufacturers are exploring for alternate methods to make paper glossier and more writable as the demand for various types of paper is on the rise. To give paper certain features like surface gloss, weight, smoothness, and reduced ink absorption, they are using different ingredients like clay.
In order to produce prints of the highest quality, clay coated paper is a form of coated paper that has either one or both sides coated with powdered clay. Clay is added to fill.
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Clay Coated Paper Market: Dynamics
The pulp and paper industry is one of the largest industries in the world and is growing rapidly. Clay coated paper market is anticipated to continue gaining traction from the printing and packaging industry. The clay coated paper have increased stiffness, smoothness, and density as compared to uncoated paper. The clay coated paper market has witnessed significant growth in recent years.
It has been observed that the newspaper and printed advertisement etc. give more exposure to purchase when compared to online promotion of any product. The consumers also prefer the information on printed paper to be more genuine. Printed branding and advertising also increases the brand favorability and purchase appeal towards the product. For instance, Two Sides Organization, most of the respondents prefer print media to be more tactile, a survey conclusion.
Furthermore, the recycling process has a lesser negative impact on the environment, as the sludge produced is repeatedly tested for toxicity. Therefore, any hazardous substance released as a result of the process, is disposed of safely. The global push for the use of sustainable materials is expected to aid the growth in demand for recycled printing paper. These factors are expected to drive the global market for clay coated paper during the forecast period.
Despite the positive outlook, some factors that are restraining the growth of clay coated paper market. The growing adoption of digitalization is expected to suppress the demand for graphics and writing paper. Digital media and paperless communication are replacing paper communication and threatening the market for newsprint and office paper globally.
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Clay Coated Paper Market: Regional Outlook
Geographically, the global clay coated paper market has been divided into seven key regions- North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Middle East & Africa, and Japan.
Market Competition
Some of the key participants present in the global clay coated paper market include
- Kisnila,
- Globus International,
- Ahlstrom-Munksjö,
- A.J. Schrafel Paper Corp.,
- Sappi Limited,
- Spoton Coatings Private Limited,
- Shree Krishna Paper Mills & Industries Ltd., and
- Stora Enso Oyj among others.
Presence of a large number of domestic and regional players has made the global clay coated market highly competitive in nature. Leading players are constantly improving their product range and utilizing strategies such as collaborations, partnerships, and acquisitions to gain a competitive edge in the market.
Key Segments Profiled in the Clay Coated Paper Industry Survey
By Clay Type:
- Round Clay
- Flat clay
By Weight:
- Up to 200 GSM
- 201 GSM to 250 GSM
- 251 to 300 GSM
- Above 301 GSM
By Application:
- Labels
- Release Liners
- Magazines
- Books
- Others
By End Use:
- Painting
- Printing
- Packaging
- Food & Beverages
- Electrical & Electronics
- Automotive
- Healthcare
- Other Consumer goods
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East & Africa
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