The rising outdoor cooking craze has registered an increase in demand for griddles from the residential sector. The increasing desire for hyper-convenience have facilitated the growth of electric griddles in the market. Griddles are available in different cookware material types. Griddles are suitable for all breakfast meal types like pancakes, French toasts, hot sandwiches and many others.
The preferences for griddles with thermostatic controls are also expected to increase as hyper convenience continues to remain a priority for commercial as well as residential griddle users. Apart from this, the conservative nature of consumers is also driving the demand growth for energy efficient griddles in the market.
The companies in the market are currently focused on enhancing the product portfolio of griddles to offer products that best match the requirements of residential and commercial cooking needs. Thus, the griddles market is expected to growth significantly during the forecast period.
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Global Griddles Market: Market Dynamics
Backyard or outdoor cooking is gaining quite prominence and is highly in trend. This new trend has played a major role in driving the growth of outdoor cooking equipment like griddles. The concept of outdoor cooking is highly famous in the western countries.This tradition of outdoor cooking is practiced through ages by the ancestors. People prefer cooking outdoors on special occasions and events.
Such outdoor cooking traditions is also slowly gaining prominence in the South Asia and East Asia regions. Such traditions are expected to facilitate market growth during the coming years.
Trends for Griddles Market
The players in the market are focused on offering products that match consumer needs. Customers are in surge for such griddles which consume less energy. The players are promoting their griddles as non-stick and Energy Star certified products, which means that the griddles is more energy efficient ensuring high production capacity.
New product launchs and product innovative are significantly catching customers eyes. The players in the market have introduced new range of griddles with pilot protection systems in thermostatic griddles where the gas is completely shut off by valve in case of gas supply interruption.
Few of the griddles also incorporate griddle plates that transfer heat comparatively faster than traditional plates. Such product innovations are expected to drive the griddles market growth in the coming years.
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Opportunities for Griddles Market
Apart from the food service industry, the rising demand for griddles from the catering business is also expected to facilitate a rise in demand for the griddles in the market.
This is expected to open up new opportunities for the players in the market in the coming years.The players can also enhance their market presence in Latin America and Middle east and Africa to capitalize on the new growing opportunities in the regions.
Challenges for Griddles Market
The current covid-19 pandemic outbreak has impacted the operations of many industries. The restaurant business is one of the highly hit sectors. Currently the food service sector is going through a temporary downswing as people avoid visiting public places for safety.
This has hampered the stability of many players in the restaurant business.As this sector is currently facing a downswing the demand for commercial griddles are currently low. The players operating in the market are currently facing challenges to overcome this recession phase in the market.
Global Griddles Market: Key Players
Some of the key players operating in the global Griddles market are
- The Middleby Corporation
- Hamilton Beach Brands Inc.
- Conair Corporation.
- Electrolux AB.
- Illinois Tool Works Inc.
- Vollrath Company
- Standex International Corporation
- WelbiltInc.
- American Range
- Avantco Equipment
- Cooking Performance Group
- ELAG Products GmbH
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Griddles Market: Regional Outlook
North America and Europe are prominent markets as along with the commercial sector the demand from the residential sector is also high. Rising adoption of griddles for home purpose has facilitated regional growth in the griddles market.
South Asia and East Asia are lucrative markets for griddles as the shifting preferences from traditional cooking to modern cooking equipment in the food service industry is expected to register growth in the demand for griddles during the forecast period.
Sighting this, the players based in the western region like North America and Europe are enhancing their footprints in these regions of East Asia and South Asia. Other regions like Oceania and Latin America are also expected to register growth in the coming years due to increasing penetration of food service industry.
Regions and Countries Analyzed in the Report
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Global Griddles Market: Market Segmentation
By Product
- Electric Griddles
- Non-Electric/Gas Griddles
By Application
- Residential
- Commercial
By Placement
- Countertop
- Floor Standing
By Price Range
- Premium
- Mass
By Sales Channel
- Direct Sales
- Supermarkets/Hypermarkets
- Wholesalers/Distributors
- Specialty Stores
- Online Retailers
- Multi-brand Stores
- Other Sales Channel
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