The global powdered soft drinks market is projected to grow from USD 12.3 billion in 2023 to USD 17.3 billion by 2033, reflecting a steady compound annual growth rate (CAGR) of 3.4%. This growth is fueled by the increasing popularity of outdoor activities such as trekking, walking, travel events, and camping, which has heightened the demand for portable and convenient beverage options. The shift towards powdered drink mixes is also driven by changing consumer preferences, rising health and wellness awareness, and the need for affordable refreshment solutions. These factors collectively contribute to the market’s expanding share in the global beverage industry.
The market growth is propelled by changing consumer preferences, technological innovations in product development, and expanding distribution channels in both developed and emerging markets. Additionally, the increasing awareness of health and wellness, coupled with a shift toward healthier drink alternatives, positions powdered soft drinks as an attractive option in the beverage sector.
𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐃𝐫𝐢𝐯𝐞 𝐈𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: https://www.futuremarketinsights.com/report-sample#5245502d47422d38363730
The global powdered soft drinks market is projected to experience substantial growth from 2023 to 2033, driven by consumer preference for convenience, cost-effectiveness, and diverse flavor options. These powdered drink mixes have gained considerable attention due to their ease of use, long shelf life, and ability to cater to different tastes and dietary preferences. With a rising demand for healthy alternatives and functional beverages, powdered soft drinks are poised to expand across various regions, particularly in emerging economies where disposable incomes are rising.
Key Takeaways:
- The global powdered soft drinks market is expected to grow at a CAGR of 3.4% during the forecast period.
- Rising demand for low-calorie, sugar-free, and vitamin-enriched powdered drinks is driving market growth.
- Asia-Pacific is the largest market for powdered soft drinks, driven by high consumption in China and India.
- The market is witnessing an increase in product innovation, with brands introducing functional powders, such as electrolytes, vitamins, and minerals.
- Companies are focusing on strategic partnerships, mergers, and acquisitions to gain market share and expand their global footprint.
The global powdered soft drinks market is witnessing a shift in consumer preferences towards healthier, functional, and sustainable options. With an increasing focus on wellness, brands that innovate and meet consumer demand for low-sugar, high-nutrient beverages will have a competitive advantage. – says Nandini Roy Choudhury, Client Partner at Future Market Insights
Drivers and Applications:
Several factors contribute to the growth of the powdered soft drinks market. Firstly, the increasing demand for on-the-go beverages among busy consumers is a significant driver. Powdered drinks are easy to carry, store, and prepare, making them a preferred choice for working professionals, students, and travelers. Additionally, the shift towards healthier, low-calorie, and sugar-free alternatives has prompted the introduction of a range of functional drink powders enriched with essential nutrients such as vitamins, minerals, and electrolytes.
The growing awareness of health and wellness is also boosting the demand for powdered soft drinks, especially those with natural ingredients, probiotics, and organic certifications. Furthermore, the surge in online sales channels and e-commerce platforms is making powdered beverages more accessible to a global audience.
Applications:
- Sports and Fitness Drinks: Powdered soft drinks enriched with electrolytes and other active ingredients cater to athletes and fitness enthusiasts.
- Energy Drinks: These offer consumers a quick energy boost with minimal sugar content.
- Functional Beverages: Powders infused with vitamins, minerals, and antioxidants are gaining popularity among health-conscious individuals.
- Flavored Drinks for Children: With a growing focus on children’s health, powdered soft drinks with added vitamins and minerals are becoming popular.
- Dietary Supplements: Powders with nutrients like collagen, amino acids, and protein are in demand for supporting overall health and wellness.
Detailed beverages industry analysis and forecasts covered with market size, drivers, growth opportunities, and more: https://www.futuremarketinsights.com/industry-analysis/beverages
Regional Analysis:
- North America: The North American market is expected to witness steady growth, driven by a strong demand for sugar-free, low-calorie, and functional powdered drinks. The U.S. remains a key player, with health-conscious consumers driving the trend toward functional beverages.
- Europe: In Europe, health trends such as plant-based diets and low-sugar beverages are influencing the demand for powdered soft drinks. The region is also witnessing a rise in e-commerce and online sales, increasing accessibility.
- Asia-Pacific: The Asia-Pacific region is the largest and fastest-growing market for powdered soft drinks, led by countries like China and India. Rapid urbanization, rising disposable incomes, and an increasing focus on fitness are contributing to the demand for powdered beverages.
- Latin America & Middle East & Africa: In these regions, the market is growing due to increasing urbanization, changing lifestyles, and rising awareness of healthy drink options. Brazil and South Africa are some of the key markets witnessing growth.
Some new developments that have taken place in these markets include:
- The Coca-Cola Co. local unit is ceasing production of the powdered juice drink Eight O’Clock, a brand it inherited after a series of management changes in the late 2000s.
- To relaunch NESTEA powdered tea products with new cutting-edge flavors for consumers, Nestle S.A. expanded its relationship with New Age Beverages Corporation.
- The purchase of Flavourome by Firmenich SA was finalized in South Africa. Through this acquisition, Firmenich SA will increase its presence in Africa and get access to South Africa’s top-notch manufacturing facilities and new consumer markets.
Key Companies Profiled in the Study
- Dr. Pepper Snapple Group, Inc.
- PepsiCo, Inc.
- Kraft Heinz
- Mondelez, Inc.
- United States Foods, Inc.
- Continental Mills, Inc.
- Arizona Beverage Company
- National Beverage Corporation
- Kerry Plc
- Insta Foods
- Sugam Products
- Lasco Foods, Inc.
- The Sqwincher Corporation
- True Citrus
𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐍𝐨𝐰! https://www.futuremarketinsights.com/reports/powdered-soft-drinks-market
Global Powdered Soft Drinks Market: Segmentation
By Flavor:
- Cola
- Orange
- Lemon
- Mango
- Apple
- Berry
- Mixed Fruit
- Others
By End Use:
- Institutional
- Foodservice/HoReCa
- Household (Retail)
By Sales Channel:
- Hypermarkets/Supermarkets
- Discount Stores
- Mass Grocery Retailers
- Wholesale Club Stores
- Foodservice
- Others
By Packaging:
- Carton Boxes
- Pouches & Sachets
- Cans
- Bulk Packaging
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
