The global lactation support supplements market is poised for significant expansion, with a projected market value of USD 1,693.0 million in 2024, expected to rise to USD 2,935.2 million by 2034. This growth indicates a compound annual growth rate (CAGR) of 6.0% over the next decade, according to the latest insights from FMI.
As breastfeeding continues to be recognized as a fundamental aspect of infant nutrition, it has gained considerable attention from health advocates and consumers alike. The growing societal acceptance of breastfeeding is driving a surge in demand for lactation support supplements. This market expansion is largely attributed to increasing awareness of maternal health, the rising number of working mothers, and the increasing demand for personalized nutrition solutions for breastfeeding women.
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Key Growth Drivers
A significant factor propelling market growth is the rise of online pharmacies, making lactation support products more readily accessible. With more mothers turning to the internet, they now have access to a wide range of lactation supplements, complete with detailed product descriptions, ingredient lists, prices, and customer reviews. This shift in consumer purchasing behavior has led online pharmacies to become a preferred channel for acquiring lactation products. These platforms also allow brands to better engage with their audiences, offering subscription services, tailored recommendations, and educational resources on breastfeeding.
Another key trend driving growth is the move towards personalized supplement programs that address the different stages of the breastfeeding experience. Manufacturers are increasingly moving away from one-size-fits-all products, instead offering lactation supplements tailored to meet the unique needs of mothers at various points in their breastfeeding journey. Some products are designed specifically for early lactation, while others focus on mothers who use breast pumps or are returning to work. This personalized approach to nutrition helps cater to the diverse needs of mothers worldwide.
Additionally, the growing incorporation of traditional lactation-supporting ingredients into modern supplement formats is gaining popularity. Manufacturers are blending well-known herbs and botanicals from Asian, African, and Indigenous American cultures into their products. These natural ingredients, long used to support lactation, are now being studied and clinically validated for inclusion in contemporary supplement formulations. The appeal of these time-honored ingredients, coupled with their cultural significance, is a key factor in the market’s growth.
“The Lactation Support Supplements market is evolving rapidly, with personalized nutrition, online retail growth, and the integration of traditional herbs playing key roles. As breastfeeding support becomes more widely accepted, the industry is poised for sustained expansion, benefiting from both innovation and cultural relevance,” – says Nandini Roy Choudhury, Client Partner at Future Market Insights
Country-wise Insights
- United States (5.7%)
The U.S. is expected to maintain a steady growth rate of 5.7% over the next decade. This growth reflects continued innovation, robust consumer demand, and the expansion of technology and services sectors. - Germany (5.3%)
Germany, as Europe’s largest economy, is projected to experience a CAGR of 5.3%. This growth is fueled by advancements in industrial manufacturing, sustainable energy solutions, and increased digital transformation efforts. - China (6.6%)
China, the world’s second-largest economy, is projected to lead with the highest growth rate at 6.6%. This is attributed to its ongoing industrial modernization, infrastructure investments, and a burgeoning middle class driving domestic consumption. - Japan (6.2%)
Japan’s CAGR of 6.2% reflects its focus on technological innovation, robotics, and the development of the renewable energy sector. The country’s commitment to smart cities and digitalization is expected to further boost its economic output. - India (7.1%)
India is forecasted to have the highest CAGR at 7.1%, driven by its expanding population, rapid urbanization, and growing middle class. The rise of tech startups, infrastructure improvements, and increased foreign investments will also contribute to this impressive growth rate.
As the market continues to grow, it is expected that R&D investments will play a significant role in developing sophisticated and simplified formulations that meet the evolving needs of nursing mothers. Companies are focusing on improving the quality, convenience, and affordability of lactation support supplements, ensuring that they are accessible to all mothers during the crucial early stages of motherhood.
The USA is currently one of the largest markets for lactation support supplements, accounting for a substantial share of the global market. The country’s well-developed supplement ecosystem, combined with advanced research capabilities and strong distribution channels, positions it for steady growth. The USA lactation support supplements market is projected to reach USD 998.0 million by 2034, with a CAGR of 5.7% from 2024 to 2034.
In Asia-Pacific, demand for lactation support supplements is anticipated to surge, particularly in India and China. India, in particular, is expected to experience the highest growth in the coming decade, with a projected CAGR of 7.1% from 2024 to 2034. Increased government initiatives, awareness campaigns, and the adoption of traditional and modern supplement blends are driving this growth.
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Competition Outlook
The industry is made up of different players such as large pharmaceutical companies, specialized brands focusing on the antibacterial or maternal health and other brands that are making organic or natural dietary supplements. Competitiveness is mainly centered around the innovation of products, the quality of ingredients, the number of clinical validations and the strength of the distribution network.
Companies are increasingly applying clean-label certifications for products making them more appealing to mothers’ health.
Leaders of the industry continue to maintain their positions due to acquisitions of small, innovative companies with a direct sales focus strategy or a unique formulation. Several companies are diversifying out of monoculture fenugreek supplements and developing combination pills and a variety of other dosage forms, including gummies and drinks.
There is a growing trend towards vertical integration in which manufacturers buy out raw material producers in order to better control the quality of ingredients and the supply chain. Companies are also investing in brand development through digital marketing, working with lactation experts and creating learning materials.
- Nestlé Health Science has completed the acquisition of Pink Stork, a women’s health firm famous for its pregnancy and lactation supplements. This enhances Nestlé’s position in the maternal nutrition segment.
- Perrigo has merged with HRA Pharma for a USD 1.9 billion purchase to strengthen their presence in the maternal health segment in the European market.
- In 2021, Pharmavite acquired Uqora, which enhanced Pharmavite’s market share in the women’s health supplement sector and improved its abilities in specialized supplement formulation product development.
Leading Companies
- Fairhaven Health
- UpSpring
- Motherlove
- Majka
- Legendairy Milk
- Pink Stork
- Happy Family Organics
- Naturelo
- Earth Mama
- Wellements
- Metagenics
- Nature’s Way
- Solgar
- Freemie
- Milkful
- Others
Key Segments of Lactation Support Supplements Report
By Ingredient Type:
As per Ingredient Type, the industry has been categorized into Herbal Supplements, Vitamin & Mineral Supplements and Combination Products.
By Form:
As per Form, the industry has been categorized into Tablets / Capsules, Powders, Liquids, Gummies and Others.
By Distribution Channel:
As per Distribution Channel, the industry has been categorized into Retail Pharmacies, Supermarkets / Hypermarkets, Specialty Stores, Online Pharmacies, Brand Websites and Others.
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific and Middle East & Africa.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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