The global film tourism market is experiencing rapid growth, with the latest data from Future Market Insights (FMI) projecting the market to surpass USD 66.9 million in 2023 and reach an impressive USD 118.6 million by 2033, growing at a steady compound annual growth rate (CAGR) of 5.9% over the next decade. This surge is driven by factors such as the rising popularity of cultural tourism, the growing demand for immersive travel experiences, and increased content availability through streaming platforms.
Film tourism, which refers to travel to destinations featured in films, TV series, and documentaries, is becoming an increasingly popular way for travelers to experience iconic film locations in person. This surge in demand is not only benefiting the tourism industry but also boosting local economies.
Cultural and Globalization Trends Driving Film Tourism
The integration of cultural tourism into the broader tourism market is providing new opportunities for the film tourism industry. As global audiences become more interested in immersing themselves in the cultures depicted in their favorite films and TV series, the demand for film location tours continues to grow. The popularity of international and domestic filming locations offers destinations outside traditional tourist hotspots the chance to thrive economically.
Northern Ireland is a prime example, where tourism revenue soared by over USD 50 million in 2018 due to visitors flocking to iconic filming locations from the globally beloved series Game of Thrones. Similarly, the globalization of content, facilitated by streaming platforms and the internet, is introducing global audiences to a variety of film destinations across the world.
Regional Insights
- New Zealand: Famous for its diverse landscapes, New Zealand has long been a hub for blockbuster film productions like The Lord of the Rings and The Chronicles of Narnia. The country’s film tourism sector is thriving, with tourists flocking to the majestic locations featured in these iconic films.
- France: Home to some of the world’s most prestigious film festivals, including the renowned Cannes Film Festival, France continues to attract film buffs and travelers eager to experience the magic of its cinematic history.
- United States: Hollywood remains the undisputed capital of film tourism. With legendary production studios and famed locations in Los Angeles, New York, and beyond, the US offers tourists the chance to walk in the footsteps of their favorite stars and movies.
Consumer Preferences Driving Market Dynamics
- Most Visited Locations: Film sets top the list, as tourists prefer the organized and immersive experiences these locations offer.
- Booking Trends: The ease and convenience of online bookings are driving the shift towards digital platforms, offering a seamless and customizable experience for travelers.
- Tour Type: Packaged tours are increasingly popular, providing all-in-one experiences that allow tourists to explore multiple film locations without the hassle of coordinating logistics.
Competitive Landscape
The leading players are staying competitive by providing all-inclusive packages, sparing tourists the trouble of navigating multiple channels for their tours. Government initiatives and investments are driving market growth and have also supported companies in enhancing their service offerings.
Recent Developments
- The Rajasthan government has released the Rajasthan Film Tourism Promotion Policy-2022 to promote Rajasthan as a key film destination in India and to increase tourism in the state. The state government developed one of its most notable tourist policies to capitalize on and maximize the state’s rich tradition and culture.
- The fifth Global Film Tourism Conclave (GFTC) was officially launched in July 2022 at the Novotel Mumbai Juhu Beach in Mumbai by Mukhtar Abbas Naqvi, Union Minister for Minority Affairs. The fifth GFTC was put on by the Ph.D. Chamber of Commerce and Industry (PHDCCI), in association with the Ministries of Tourism and Information & Broadcasting and has as its theme ‘Unleashing the Power of Cinematic Tourism.’
Key Players in the Global Market
- IIFTC
- MP Tourism
- Tourism Film Destinations
- Scallywag Travel
- Onlocationtours
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Film Tourism Market Segmentation
By Location Type:
- Film Sets
- Destination
- Film Festivals
By Booking Channel:
- Phone Booking
- Online Booking
- In-person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15 to 25 Years
- 26 to 35 Years
- 36 to 45 Years
- 46 to 55 Years
- 66 to 75 Years
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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