The global alcohol packaging market is poised for significant growth, with its valuation projected to reach USD 45.1 billion in 2024. Industry experts forecast a compound annual growth rate (CAGR) of 2.30% from 2024 to 2034, driving the market to USD 56.7 billion by the end of the forecast period.
The surge in demand for liquor and rising consumption of high-end alcoholic beverages, particularly craft beer, are key factors fueling this growth. As consumer preferences shift towards premium alcoholic drinks, there is an increasing need for distinctive and innovative packaging solutions that offer a competitive edge.
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Emerging trends, such as shim drinks and low-alcohol cocktails, are reshaping the alcohol packaging. These beverages, designed to cater to health-conscious consumers seeking a lighter and more moderate drinking experience, are anticipated to positively impact the market.
In response, manufacturers in the alcohol packaging industry are investing in advanced packaging designs that enhance product appeal and improve functionality and brand differentiation. By focusing on creative solutions, companies aim to meet the evolving expectations of both consumers and retailers.
Understanding The Alcohol Packaging Market
The Alcohol Packaging Market refers to the global industry focused on the development, production, and distribution of packaging solutions specifically designed for alcoholic beverages. This market includes packaging materials, formats, and designs tailored to enhance the safety, preservation, branding, and user experience of products such as beer, wine, spirits, and ready-to-drink (RTD) cocktails.
Key Takeaways: Alcohol Packaging Market
- The alcohol packaging market has historically grown at a CAGR of 1.10%.
- The U.S. alcohol packaging market is expected to maintain a CAGR of 0.8% from 2024 to 2034.
- Spain is projected to experience a CAGR of 2.4%, driven by innovative packaging solutions.
- China’s liquor packaging market is poised for rapid expansion, with an anticipated CAGR of 4.2% over the next decade.
- France is expected to register a CAGR of 1.2% in alcohol packaging demand by 2034.
- India’s alcohol packaging demand is forecasted to grow at a CAGR of 5.1% between 2024 and 2034.
- Glass remains a dominant material in alcohol packaging, holding a 46.2% market share in 2024.
- Beer packaging continues to drive demand, with beer capturing a market share of 67.1% in 2024.
Rise in Party Culture Drives Demand for Beer Kegs, Fueled by Craft Brewing and Social Trends
A surge in demand for beer kegs is being driven by increasing beer consumption among Gen-Z and millennials, coupled with the growing popularity of house parties. According to a recent study conducted in the United States, nearly 70% of men reported a preference for beer over other alcoholic beverages, highlighting beer’s strong consumer appeal.
The beer industry has undergone significant transformation, thanks to the growing popularity of craft beer and home brewing. With consumers seeking unique flavors and experiences, beer kegs have become a preferred choice for bulk beer consumption, offering both convenience and freshness. This trend is further supported by the rise of experiential dining and events where beer kegs play a key role in enhancing the social experience.
Market Players Shaping the Future of the Alcohol Packaging Market
Alcohol packaging makers adopt a variety of techniques to keep ahead of the competition. Partnerships, mergers, and acquisitions are examples of collaborative approaches. By collaborating, the top players in the liquor market can leverage each other’s capabilities and obtain a competitive edge.
To build brand loyalty, alcohol makers are working on building strong brand identities through effective marketing campaigns. Market players can differentiate themselves from competition and generate a devoted consumer base by creating a distinctive brand image.
Key Companies
- Mondi
- Amcor plc.
- ProAmpac.
- Crown
- Ardagh Group S.A.
- Diageo PLC
- BALL CORPORATION
- Berry Global Inc.
- Tetra Pak Group
- Saint-Gobain Group.
- O-I Glass, Inc.
- Vetreria Etrusca
- Encore Glass
Recent Developments in the Alcohol Packaging Market
- In January 2024, the Portman Group in the United Kingdom issued an Alcohol substitutes Guidance to ensure ethical marketing and sales of alcohol substitutes with an ABV of 0.5% or below.
- Tilden, a female-founded NA artisan cocktail brand, will release new 200-ml bottles of its unique Tandem and Lacewing flavors in December 2023. The multi-serve bottles are intended to boost bar carts, beverage menus, and social events, and they include no adaptogens, additives, sweeteners, or preservatives.
- Carlsberg Marston’s Brewing Company received The Grocer’s 2023 New Product and Packaging Awards for their Wainwright Ale, a 100% English malt beer inspired by Alfred Wainwright.
Key Segments: Alcohol Packaging Market
By Material:
- Glass
- Metal
- Plastic
- Paper and Paperboard
By Packaging Type:
- Primary Packaging
- Bottles
- Cans
- Bag-in-box
- Liquid Brick Carton
- Growlers
- Pouches
- Secondary Packaging
- Boxes
- Folding Cartons
By Application:
- Beer
- Wine
- Spirits
- Others (ciders and FAB)
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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