It is estimated that the global account-based data software market is worth approximately USD 15.24 billion. Over the next decade, this market is expected to grow at a consistent rate of 8.2% annually. This growth trajectory suggests that by the end of 2033, the market’s total worth is likely to reach nearly USD 33.62 billion.
Cloud Based Account Based Data to contribute the most to revenue
Cloud Based Data Software is expected to be the leading type of Account-Based Data Software demand. Companies are largely turning to cloud-based systems over On-premise in order to garner several benefits, such as cheaper rates, collaborative possibilities, security and backup benefits, as well as the ability to automate routine processes to save time, money, and resources that could be redirected to more efficient usages. Cloud-based systems are especially beneficial to small and medium industries since they are available at cheaper initial costs and can work even with smaller IT teams.
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Large companies to be the key contributors to revenue in the forecast period.
Large Companies are the top application for Account Based Data, having witnessed a CAGR of 8.4% with a forecasted CAGR of 7.8%. This is largely due to the fact that Account Based Data is best suited for companies that require the processing and analyzing of significantly large volumes of data and benefit from the automation of the routine process. These also tend to be the companies who find software not just beneficial but essential since it enables them to process large values of contact data to find relevant contacts from a wide market.
Recent Development:
- In February 2022, ZoomInfo announced the launch of MarketingOS. This product is an ABM platform that uses ZoomInfo’s B2B data to allow for insight-driven information and personalised Data across varied forms of media.
- In March 2020, Madison Logic and LinkedIn announced a collaboration. Through this arrangement, Madison Logic will gain an integration with the LinkedIn Marketing Analytics API, so both of their clients can measure accounts across marketing channels on a single platform using LinkedIn’s Marketing Analytics API in combination with Madison Logic’s ML data Platform and ML data cloud.
- In May 2019, Madison Logic announced the launch of ML Data cloud. It uses sources from multiple sources, both first and third party to provide a platform for B2B marketing. This product aims to enable clients to provide, amongst other features, customized data and tracking and insights on which techniques and methods are the most efficient.
More Insights Available
Future Market Insights, in its new offering, presents an unbiased analysis of the Account-based Data Software market, presenting historical market data (2015-2021) and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of Deployment Type (Cloud-based, On-Premise), by Organization Size (Large Enterprises, Small and Medium Enterprises), across five regions (North America, Latin America, Europe, APAC and Middle East & Africa).
