The global pre-shave care market, valued at USD 7.9 billion in 2022, is projected to grow at a compound annual growth rate (CAGR) of 5.3% over the forecast period from 2022 to 2032, reaching an estimated market size of USD 13.4 billion by 2032. This growth reflects increasing consumer awareness about grooming, the rise of male grooming trends, and innovations in skincare formulations that cater to both male and female demographics.
Market Insights: Key Trends Driving Growth
- Emerging Markets and Consumer Expenditure: Growing personal care expenditure, particularly in emerging economies, is fueling demand for pre-shave products. Additionally, the proliferation of salons and barbershops is boosting the global market for pre-shave care.
- Rise of Online Shopping: The evolution of modern distribution channels, especially e-commerce, has enabled manufacturers to reach global consumers. Online platforms, including Amazon, Walmart, and regional e-tailers like Nykaa and Myntra, have seen a surge in pre-shave product sales, offering a wider variety and exciting discounts.
- Product Innovation and R&D Investment: Leading manufacturers are investing heavily in research and development, focusing on the creation of new pre-shave products tailored to consumer preferences, such as natural and organic formulations, which are particularly popular among today’s conscious consumers.
Consumer Preferences: The Demand for Natural Ingredients
In response to rising health and skin care awareness, manufacturers are increasingly incorporating natural and organic ingredients like aloe vera, vitamin E, and plant-based oils in their pre-shave products. Consumers are now prioritizing chemical-free, eco-friendly options, especially as traditional wet shaving regains popularity, further fueling growth in the market.
Regional Insights
- USA: The USA remains the largest market, holding 87.9% of North America’s pre-shave care market share. Increasing awareness of male grooming, coupled with a rising demand for organic pre-shave products, is expected to drive further growth in this region.
- Germany: In Europe, Germany accounted for over 25.7% of the pre-shave care market share in 2021. The growing interest in male grooming and increasing online product sales are expected to sustain this upward trajectory.
- India: In South Asia, India holds a 37.7% market share, benefiting from the expansion of international brands and the rising demand for natural grooming products.
Segment Insights
- Pre-Shave Foam: The demand for pre-shave foams is projected to rise at a 5.6% CAGR, driven by the convenience of use and the addition of skincare benefits such as hydration and soothing effects.
- Natural Products: The natural segment is expected to see a significant surge, with a forecasted CAGR of 7.9%, driven by consumer concerns about the adverse effects of chemicals and a preference for cleaner, sustainable products.
Competitive Landscape
Key players in the pre-shave care market are pursuing strategic collaborations and partnerships with other manufacturers to broaden their product portfolios and meet the growing demand from an expanding consumer base.
- In the year 2018, Kroger announced the launch of Bromley’s for men, which included pre-shave products at the Kroger family of stores.
Key Companies Profiled
Claus Porto; L’Oreal SA; Kiehl; Johnson & Johnson; Bold For Men; Energizer Holdings, Inc.; Malhotra Shaving Products Ltd; Acqua DI Parma; Beiersdorf AG; Edgewell Personal Care Company; Godrej Group; Siemens Healthcare
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Global Pre-Shave Care Market by Category
By Product Type:
- Pre-Shave Foam
- Pre-Shave Cream
- Pre-Shave Gel
- Pre-Shave Soap
- Other Pre-Shave Products
By Nature Type:
- Natural/Organic
- Conventional
By Consumer Orientation:
- Men
- Women
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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