The global men’s pre-shave market is expected to witness remarkable growth, valued at USD 9.8 billion in 2023 and forecasted to double to USD 19 billion by 2033, with a robust compound annual growth rate (CAGR) of 6.8%. This surge is driven by evolving consumer behavior, including rising awareness of personal grooming, increasing disposable income, and the growing influence of social media platforms, influencers, and celebrities.
Key Growth Drivers
- Corporate Culture and Grooming: The increasing prevalence of corporate culture across developed and developing countries has led to a surge in grooming product consumption, boosting pre-shave product sales.
- Influencers and Social Media: Awareness of self-care and grooming routines promoted by influencers, YouTube channels, social media blogs, and advertisements is rapidly transforming the global market.
- Millennial Demand: Millennials’ growing desire for smooth, effortless shaving experiences is contributing significantly to market expansion.
- Risk Mitigation: The rising need to minimize the risk of ingrown facial hair is also enhancing demand for pre-shave products.
Regional Insights
- North America: Expected to lead the market share, driven by high demand for organic and natural pre-shave products, coupled with strong marketing campaigns, particularly those featuring celebrities and influencers.
- Asia Pacific: With rising disposable incomes and a growing young urban population, countries like India and China are anticipated to play a key role in driving market growth. The continued expansion of e-commerce platforms in the region is expected to boost demand for men’s pre-shave products.
Product and Market Segmentation
- Traditional Pre-Shave Products: Conventional products are expected to hold around 25% of the market in 2023 due to brand loyalty and familiarity.
- Pre-Shave Creams: Anticipated to be the dominant product category, pre-shave creams offer a smooth, moisturizing base, reducing irritation and providing additional skincare benefits.
- Salons and Spas: A significant 30% of market demand is expected to stem from the salon and spa segment, where high-end, personalized shaving experiences attract premium customers.
Key Players in the Market
- Mountaineer Brand Products
- The Procter & Gamble Company (Gillette)
- Pré de Provence
- Combe Incorporated
- The Real Shaving Co.
- eShave, LLC.
- Naveh Pharma Ltd.
Product Portfolio
- The Real Shaving Co. presents a comprehensive product portfolio designed to elevate the shaving experience for men. From luxurious shaving creams and gels to precision-engineered razors and post-shave balms, our range combines traditional shaving techniques with modern innovation to deliver a smooth and comfortable grooming ritual.
- eShave, LLC offers a diverse product portfolio that caters to the unique needs of modern men. From premium shaving brushes and razors to rejuvenating pre-shave oils and aftershaves, our collection blends craftsmanship and technology to provide a luxurious and personalized shaving experience. Elevate your grooming routine with eShave’s exceptional range of products.
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Market Segmentation
By Nature:
- Natural
- Conventional
By Product Type:
- Oil
- Cream
- Gel
- Soap
By End User:
- Retail
- Commercial
- Fashion Industry and Salons & Spas
By Distribution Channel:
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Specialty Stores
- Independent Stores
- Online Store
- Others
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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