The global laundry care market, valued at approximately USD 98.2 billion in 2022, is expected to grow significantly, reaching USD 180.3 billion by 2033. This expansion represents a Compound Annual Growth Rate (CAGR) of 5.7% from 2023 to 2033, driven by key factors such as increasing consumer awareness of personal hygiene, rapid urbanization, and a rising demand for environmentally friendly products.
The laundry care market has witnessed substantial growth in recent years, with demand accelerating particularly in emerging regions where population growth and rising disposable income are contributing to a greater need for home care products. The COVID-19 pandemic played a pivotal role in increasing global awareness about cleanliness, boosting the demand for disinfectants, detergents, and fabric softeners.
Key Drivers of Market Growth
- Hygiene Consciousness Post-COVID-19: The pandemic heightened consumer focus on hygiene, leading to an increased demand for laundry care products, including disinfectant detergents and sanitizers. People became more aware of the importance of clean clothes to protect themselves and their families from harmful viruses and bacteria.
- Rising Disposable Income and Urbanization: As incomes rise, especially in emerging markets, more consumers are able to afford higher-quality laundry care products. Additionally, urbanization and the accompanying infrastructure improvements have led to greater demand for home care products, further accelerating market growth.
- Shift Towards Sustainable Products: The demand for eco-friendly and biodegradable laundry care products is expected to grow rapidly over the coming years. Consumers are increasingly concerned about their health, environmental sustainability, and the potential harmful effects of synthetic chemicals found in traditional detergents. The rise in popularity of organic, plant-based detergents and packaging innovations is expected to significantly contribute to market growth.
- Growth in E-commerce: Online shopping platforms have played a significant role in the market’s expansion, with e-commerce sales for laundry care products expected to grow at a 6% CAGR through 2033. The convenience of doorstep delivery, coupled with attractive offers, has made e-commerce an essential distribution channel for key players in the laundry care market.
- Innovations in Product and Packaging: Leading companies are investing in research and development to offer innovative products such as biodegradable laundry pods, plant-based detergents, and liquid formulas that are more compatible with modern washing machines. Sustainable packaging solutions, such as compostable boxes and plastic-free pods, are also becoming more popular, driven by consumer demand for environmentally friendly options.
Product Segment Insights
- Fabric Softeners: The demand for fabric softeners is projected to grow at a 5.6% CAGR through 2033, with a strong preference for organic and biodegradable options. These products are becoming increasingly popular due to their ability to improve the quality and longevity of clothing.
- Organic Products: The organic segment is anticipated to grow significantly, with consumers seeking products free from harmful chemicals. Organic laundry care products are not only better for the environment but also for sensitive skin.
- Liquid Laundry Care Products: Liquid detergents continue to dominate the market due to their ease of use, compatibility with advanced washing machines, and efficiency in cleaning. The segment is expected to expand at over 5.5% CAGR from 2023 to 2033.
Competitive Landscape
According to Future Market Insights, the laundry care market is highly lucrative and competitive, with numerous local and international players. To gain an edge, key market players are focusing on launching laundry care products with multi-functional features.
Additionally, some companies are introducing organic and natural products with eco-friendly packaging to further differentiate themselves in the market.
At the same time, many players are targeting emerging economies like India, China, and South Korea, where untapped opportunities abound. To strengthen their position in these regions, they are forming partnerships with local vendors, e-commerce platforms, and grocery stores, aiming to establish dominance and maintain market leadership.
Key Players in this market include
- Procter & Gamble Co.
- Unilever PLC
- Colgate-Palmolive Company
- Henkel AG & Co. KGaA
- Reckitt Benckiser Group PLC
- Amway Corporation
- Kao Corporation
- S.C. Johnson & Son Inc.
- LG Household & Health Care Ltd
- Golrang Industrial Group
- Lion Corporation
- Church & Dwight Co.
- Alicorp S.A.A.
- Others
Some of the products being launched by the key players are:
- In August 2021, India-based packaged consumer goods company Godrej Consumer Products Limited (GCPL), unveiled its first digital brands of detergents for laundry and dishwashing. These products can be purchased only via e-commerce platforms as the company hopes to capitalize on the growing shift of packaged consumer goods to e-commerce.
- In June 2021, London – Unilever announced the launch of world’s first paper-based laundry detergent bottle. The company is using new technology to develop its prototype, which has been developed for a leading laundry brand OMO (Persil, Skip and Breeze), made up of sustainable-pulp and designed to be recycled in the paper waste stream. This is set to launch in Brazil in 2022 and rest of Europe as the world’s first eco-friendly advanced technology laundry packaging.
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Key Segments Profiled in the Global Laundry Care Market
Product Type:
- Fabric Softeners
- Laundry Detergents
- Others
Distribution Channel:
- Wholesaler/Distributors
- Supermarket/Hypermarket
- Convenience Stores
- E-Commerce
- Grocery Stores
- Others
Source Type:
- Synthetic
- Organic
- Others
Form Type:
- Powder
- Cake/Block
- Liquid
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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