As global participation in sports and outdoor activities continues to rise, the sports sunglasses market is poised for significant growth. According to a new market report, the global sports sunglasses industry is projected to increase from an estimated USD 6.3 billion in 2024 to USD 10.3 billion by 2034, reflecting a compound annual growth rate (CAGR) of 5.1% over the next decade.
Growth Drivers
Several key factors are fueling the expansion of the sports sunglasses market:
- Endorsements by Professional Athletes: High-profile athletes are increasingly endorsing sports sunglasses, influencing consumer purchasing behaviors and increasing product visibility.
- Popularity of Outdoor Sports: With more people engaging in outdoor activities such as hiking, surfing, skiing, and cycling, demand for protective, high-performance eyewear is on the rise.
- Fashion and Social Media Influence: The growing trend for stylish yet functional eyewear, amplified by social media and influencer culture, has further fueled the demand for sports sunglasses.
- Technological Advancements: Sports sunglasses are rapidly evolving, with manufacturers incorporating advanced materials, lens technologies, and performance-enhancing features to attract athletes seeking a competitive edge.
- Extreme Weather and UV Protection: Increasing awareness about the harmful effects of UV rays, snow glare, and intense sunlight is prompting more consumers to invest in sunglasses that offer superior eye protection.
- Aging Population: An aging global population is contributing to the demand for sports sunglasses that cater to specific vision needs, adding a new demographic to the consumer base.
Regional Insights
- South Korea: With a projected CAGR of 1%, South Korea is emerging as a major player in the market, driven by the rise of K-Pop culture and strong local brands like Oakley Korea.
- Japan: The Japanese market, experiencing a 6% CAGR, is influenced by the nation’s love for sports like baseball and golf, and advanced eyewear technologies developed by companies like Yamamoto Kogaku.
- United Kingdom: With a 1% CAGR, the UK market is driven by cycling and cricket enthusiasts, with brands like Rapha Racing leading the way in performance eyewear.
- China: China’s sports sunglasses market is growing at a 8% CAGR, fueled by the country’s increasing interest in global sporting events and an expanding consumer base.
- United States: With over 76% of Americans engaging in at least one sport, the US sports sunglasses market is set to grow at a 4% CAGR, supported by brands like Liberty Sport and Columbia Sportswear.
Emerging Trends and Categories
In terms of product categories, non-polarized sports sunglasses are expected to see strong growth, with a 4.9% CAGR through 2034. Non-polarized lenses offer superior visibility for sports that require precise depth perception, such as golf and baseball, and are often priced more affordably, broadening their appeal to a larger audience.
The men’s category continues to dominate the market, with a 4.7% CAGR from 2024 to 2034. Sports sunglasses designed specifically for male athletes prioritize durability, performance, and aesthetics, helping to make this segment the largest in the industry.
Key Companies in the Market
- Columbia Sportswear Co.
- EssilorLuxottica SA
- Liberty Sport Inc.
- Under Armour Inc.
- Nike Inc.
- Decathlon
- Adidas AG
- Luxottica Group
- Puma SE
- Safilo Group Spa
- Rapha Racing Limited
Recent Advancements
- In November 2023, OKNO by Eyewearlabs revolutionized sports eyewear in India with advanced sunglasses, boasting 8 Base Lenses for unparalleled clarity and 30% superior color enhancement.
- In September 2023, Rudy Project North America unveiled Kelion sunglasses, integrating striking design and cutting-edge technology to enhance athletes’ performance with a sleek, wrap-around cylindrical lens and panoramic view.
- In March 2024, Roger Federer unveiled his debut eyewear line in partnership with Oliver Peoples, featuring six sleek designs, including sunglasses and shield frames, prioritizing comfort and performance for active individuals.
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Market Segmentation
By Type:
- Polarized
- Non-Polarized
By Category:
- Men
- Women
- Unisex
- Kids
By Distribution Channel:
- Supermarkets & Hypermarkets
- Specialty Stores
- Online Retail
- Others
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa (MEA)
- Europe
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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