The global waterless cosmetics market is experiencing rapid growth, with a projected market size of USD 9700 million in 2023, and an estimated valuation surpassing USD 33000 million by 2033. Driven by the rising consumer demand for sustainable and eco-friendly beauty solutions, the market is expected to grow at a robust Compound Annual Growth Rate (CAGR) of 13% from 2023 to 2033.
Sustainability at the Core of Waterless Beauty Trends
Waterless cosmetics, which eliminate the need for water in formulations, are gaining traction in the beauty industry due to their environmental benefits and ability to deliver highly concentrated and effective skincare. Initially popularized in East Asia, the trend has now taken root in Western markets as well, reflecting a larger shift towards sustainable beauty products. Consumers, especially Gen Z and Millennials, are increasingly seeking beauty products that align with their values, such as cruelty-free, organic, and eco-friendly options.
Driving Factors for Market Growth
- Eco-Friendly Alternatives: Waterless cosmetics offer a unique solution to the growing concerns about water wastage and plastic packaging in the beauty industry. With increasing awareness about the environmental impact of water usage, consumers are turning to waterless formulations, which require fewer preservatives and are more concentrated.
- Chemical-Free Appeal: Water is often used as a filler in traditional cosmetics, which can lead to issues with contamination and the need for added preservatives. By eliminating water, waterless cosmetics provide a cleaner, more natural alternative, often incorporating organic and plant-based ingredients.
- Rising Demand for Natural Ingredients: Waterless beauty formulations increasingly incorporate natural, organic ingredients such as nourishing oils, botanicals, and fruit extracts, which are particularly appealing to health-conscious consumers looking for gentler, more effective skincare options.
Regional Insights
- USA: The USA dominates the North American market, with beauty influencers driving significant demand for waterless cosmetics.
- UK: The UK sees steady growth, driven by rising consumer preferences for organic, chemical-free skincare with minimal preservatives.
- India: India’s waterless cosmetics market is expanding rapidly, fueled by millennial and Gen Z consumers seeking sustainable beauty solutions.
- South Korea: South Korea leads the Asia-Pacific region, where waterless beauty is embraced for its high-potency, non-diluted skincare benefits.
- Brazil: Brazil is emerging as a key market for waterless cosmetics, with a projected CAGR of 13.5%, driven by increasing consumer consciousness and digital penetration.
Key Players in the Market
- Unilever Plc
- The Waterless Beauty Company
- L’Oreal SA
- Kao Corporation
- The Procter & Gamble Company
- Loli
- Clensta
- Ruby’s Organics
- Carter + Jane
- Taiki USA
- Ktein
- Niconi
- True Botanicals
- Allies Group Pte. Ltd.
- Lavedo Cosmetics
- No Cosmetics
- May Coop
- Azafran Innovacion
Recent Developments
- In April 2023, Luxury beauty giant L’Oréal acquired the Australian brand A?sop in a deal signed with Natura &Co. The beauty world just got a little more luxurious.
- In September 2022, L’Oréal SAacquired Skinbetter Science, fusing indulgent textures with groundbreaking dermatological science for a unique skincare experience.
- In June 2021, Unilever acquired the Paula’s Choice from TA Associates. The digital-led brand is a pioneer of science-backed products and direct-to-consumer e-commerce.
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Market Segmentation
By Product Type:
- Skincare
- Hair Care
- Cosmetics
- Others
By Consumer Orientation:
- Men
- Women
- Unisex
By Sales Channel:
- Wholesalers/Distributors
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Departmental Stores
- Online Retail
- Other Retail Formats
By Price Range:
- Economy (Below USD30)
- Mid-Range (USD30 to USD60)
- Premium (Above USD60)
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- The Middle East and Africa
- Oceania
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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