US NFC Lemon Juice Market Innovations Driving Demand for Fresh Juice Products

According to Future Market Insights, the United States not from concentrate (NFC) lemon juice market is projected to reach a total value of USD 336 million in 2023. Looking ahead, the market is expected to witness robust growth with a CAGR of 5% from 2023 to 2033, eventually reaching a market value of USD 573.8 million.

The increasing emphasis on health and wellness has driven demand for natural and minimally processed food and beverage products. Health-conscious consumers are attracted to NFC lemon juice due to its nutritional content and authentic qualities. NFC lemon juice is not made from concentrate and preserves the natural characteristics of fresh lemons.

Growth in the market is attributed to the surging demand for on-the-go juice sachets that complement fast-paced lifestyle. With the trend of clean label solutions and veganism making deeper inroad in the United States, NFC lemon juice manufacturers are encouraged to introduce sustainable and 100% natural products to expand their customer base.

NFC lemon juice is a convenient ready-to-use ingredient for cooking, baking, and beverage preparation. NFC lemon juice’s consistent flavor profile appeals to convenience-seeking consumers in the United States. NFC lemon juice saves time and effort by eliminating the need to juice fresh lemons.

Growing Consumption of Free-form Food & Beverages Products Pushing Market Demand

Growing awareness regarding the effects of allergens on human health and related diseases, consumers across the United States, are opting for allergen-free products. Free-form options have grown by leaps and bounds in recent years. Option of gluten-free, lactose-free, and dairy-free items are paving the way for free-form food in the market.

Rising cases of intolerance and allergy among consumers are driving them to switch to allergen-free food products, resulting in increased consumption of NFC lemon juice over the projection period.

Key Takeaways from the United States NFC Lemon Juice Market:

  • The United States dominated the industry in 2022, holding a 36% global market share
  • California has a strong presence and holds the leading market share in the United States NFC lemon juice industry.
  • The market revenue generated from Florida’s NFC lemon juice sales holds substantial importance in the overall United States market.

Competitive Landscape in the United States NFC Lemon Juice Market

Key market participants implement diverse tactics to sustain their market standing and expand their global presence. These approaches encompass:

  • Product innovation and development for diverse NFC lemon juice options
  • Expansion of distribution channels for broader market reach
  • Marketing campaigns to promote the health benefits of NFC lemon juice
  • Sourcing high-quality lemons for freshness and taste
  • Adoption of sustainable packaging solutions
  • Partnerships with local farmers for a reliable lemon supply
  • Investment in advanced processing technologies for quality control
  • Collaborations with influencers for endorsement

Recent Developments by Key Market Players

  • In April 2021, The Bevolution® Group introduced not-from-concentrate (NFC) juices as a new addition.
  • Dream Foods International, LLC introduced its latest product, the Volcano Lemon Ginger Burst, in March 2020.

Key Players

  • LemonConcentrate S.L.
  • Dream Foods International, LLC
  • Baor Products S.L.
  • Bevolution Group
  • Argenti Lemon S.A
  • Citrus World Inc.,
  • Prodalim Group
  • Citrusvil S.A.
  • Louis Dreyfus Company
  • Dohler GmbH

United States NFC Lemon Juice Market by Category

By Nature:

  • Organic
  • Conventional

By Distribution Channel:

  • B2B
  • B2C
  • Modern Grocery Retailer
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Groceries
  • Whole Sales
  • Others
  • Online Retail

By Application:

  • Food
  • Dairy and Frozen Products
  • Bakery and Confectionery
  • Jam, Jellies and Preserves
  • Others (Fast Food, Sizzler, etc)
  • Beverages
  • Juice
  • Soft Drinks
  • Squash
  • Cider
  • Others (Mocktails, Syrups, etc)
  • Cosmetics
  • Pharmaceuticals
  • Flavours
  • Others (Decorative, For Artificial Ripening, etc)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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