According to the latest data from Future Market Insights (FMI), the global Winter Adventure Tourism market is poised for significant growth, projected to reach USD 224.7 million by 2033, up from USD 125.5 million in 2023, at a compound annual growth rate (CAGR) of 6%. The winter adventure tourism segment is currently contributing around 5%-9% of the broader tourism market.
The Surge in Winter Adventure Tourism
Winter adventure tourism is experiencing a boom as people seek more thrilling ways to engage with winter. Rather than simply enduring the cold, an increasing number of tourists are embracing a range of snow activities, including skiing, snowboarding, ice climbing, and snow kayaking. This shift is not only due to a growing appetite for adrenaline but also the increasing recognition of winter sports as both a profession and a way of life.
Key factors contributing to the rise in winter adventure tourism include:
- Increased Disposable Income: As financial stability improves globally, consumers are more willing to spend on unique, immersive experiences such as winter sports.
- Health and Wellness Trends: Many consumers are prioritizing physical activity and outdoor pursuits, which winter sports such as skiing and snowboarding provide.
- Post-Pandemic Travel Resurgence: The demand for winter activities surged significantly following the lifting of lockdowns, as tourists sought to make up for lost time during the COVID-19 pandemic.
Segment Insights
- Freeriding: Among various winter adventure activities, freeriding (off-piste skiing and snowboarding) holds the largest market share at 15% in 2022. Its appeal lies in the freedom it offers, allowing enthusiasts to explore untouched snow-covered terrains, far from crowded slopes.
- Domestic Tourists: In terms of tourist demographics, domestic tourists are the leading group, contributing to 55% of the market share in 2022. The preference for domestic travel is largely driven by the rising popularity of winter activities in home countries and the increasing accessibility of winter sports.
Regional Insights
- United States: Dominates the North American market with a significant share of winter adventure tourism activities like skiing, snowboarding, and ice skating.
- Germany: Contributes to Europe’s winter adventure tourism sector, driven by a strong culture of winter sports and outdoor activities.
- Japan: A key player in Asia, with growing interest in skiing, snowboarding, and ice sports attracting both domestic and international tourists.
- Australia: Although not traditionally associated with winter, Australia is showing increasing interest in snow-related activities and winter sports tourism.
Key Players
- Exodus Travels
- Walkers’ Britain
- Trafalgar
- Expat Explore
- Utracks
- Nordiva Tours
- Active Adventures
- Explore, Intrepid Travel
- Topdeck
- Georgian Holidays LLC
- Others
Recent Development
- The leading adventure travel firm in the world, Intrepid Travel, purchased the bulk of the shares of the Australian adventure tourism company and destination management company JOOB (Jump Out of Bed) in September 2022. The purchase was made to hasten Intrepid DMC’s expansion into Australia.
- Intrepid Travel purchased Wildland Trekking in January 2022; it is an eco-friendly company with United States headquarters that specializes in outdoor and energetic activities. The COVID-19 Pandemic-related closure of international borders has increased awareness of the unique domestic travel opportunities available, which is fueling Intrepid’s expansion and investment in the United States.
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Key Segments
By Type:
- Free riding
- Snowkiting
- Ice yachting
- Snow kayaking
- Ice surfing
- Ice climbing
- Shovel racing
- Ice diving
- Snowcross
- Speed flying
- Ski biking
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15 to 25 Years
- 26 to 35 Years
- 36 to 45 Years
- 46 to 55 Years
- 66 to 75 Years
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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