The global mountain and snow tourism market is estimated to be valued at USD 4.9 billion in 2023 and is projected to grow to USD 8 billion by 2033, representing a robust Compound Annual Growth Rate (CAGR) of 5% from 2023 to 2033, according to a newly released report by Future Market Insights (FMI).
Mountain and snow tourism has been gaining significant traction in recent years, driven by increasing consumer interest in health and wellness, fitness trends, and outdoor adventure activities. As the demand for these leisure activities grows, mountain and snow tourism has established itself as a key segment in the global tourism industry. This market growth is expected to continue, spurred by greater disposable incomes, the rising popularity of sustainable travel, and expanded offerings from tour operators.
Factors Driving Growth
- Increasing Fitness and Health Consciousness: As travelers become more conscious of their physical and mental well-being, there is a growing demand for adventurous outdoor activities such as skiing, trekking, and horse riding. Many tour agencies have responded by forming partnerships with fitness centers to organize events like trekking, mountain climbing, and yoga retreats.
- Commitment to Environmental Sustainability: Environmental safety and sustainability are becoming key considerations for travelers. Many mountain and snow tourism destinations are adopting green practices, such as eco-friendly hotels and sustainability initiatives, while tour companies are ensuring traveler safety with certified instructors and training programs for mountain activities. This focus on both ecological preservation and traveler safety is enhancing the attractiveness of mountain and snow tourism.
- Business Expansion and Diversification: Mountain and snow tourism providers are diversifying their offerings, expanding into new business verticals, and enhancing customer experiences. New sports, cultural events, and luxury services such as spas and yoga centers are being added to attract a broader range of travelers. This diversification not only expands market opportunities but also helps to meet the growing demand for a variety of leisure activities.
Regional Insights
- India: The market in India is forecast to grow at a CAGR of 6% from 2023 to 2033. The government’s investments in infrastructure in the northern states, including the construction of tunnels and upgraded rail systems, are expected to further drive the demand for mountain and snow tourism in the region.
- United States: With some of the world’s largest ski resorts and popular snow destinations, the U.S. market accounted for 3% of the global market share in 2022. The trend of promoting trekking and other mountain sports through partnerships with gyms and fitness centers continues to attract more travelers to the country’s mountainous regions.
Market Trends
- Tour Type Preferences: Mountain and snow tourism attracts a wide variety of travelers, including individual tourists, families, and group tours. The region’s serene environments and adventure activities are major attractions for tourists.
- Age Group Trends: Younger travelers, particularly those aged 15-35, are expected to make up an increasing share of the market, drawn by adventurous activities like mountaineering and snow sports. Social media, travel promotions, and influencer marketing play a key role in driving youth interest in mountain and snow tourism.
- Online Bookings: With the rise of digital platforms, online booking for mountain and snow tourism is becoming increasingly popular, accounting for 25% of bookings in 2022. Travelers are drawn to the convenience, detailed information, and attractive deals available on these platforms, which often feature virtual tours and price comparisons.
Competitive Landscape
Key players in the global market are concentrating on expanding into new business verticals and developing innovative systems to assess their environmental impact.
For instance
- In the year 2020, Vail Resorts and PepsiCo announced an expansion of their partnership to 18 Vail resorts location across North America, including Whistler Blackcomb, Mount Snow, and Hunter Mountain. The goal of expansion aims to advance sustainability and pledge to achieve zero net operating footprint by 2030.
- The Mountain and Snow Tourism Summit was held in March 2022 and shared a vision of a sustainable future with a focus on low-impact travel experiences and green infrastructure.
Key Companies Profiled
Veena World
Epic Snow
Snow Tours
Thomas Cook India
Trip Advisor
Travel Triangle
Make My Trip
Bookmoutain Tours
Flying Fox
White Magic Adventure Travel
Mountain Watch Travel
Get Connected with Our Expert Analyst on Email: sales@futuremarketinsights.com
Global Mountain and Snow Tourism Market by Category
By Services Types:
- Skiing
- Trekking
- Rides
- Sledding
- Snowmobiling
- Others
By Booking Channel:
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Group Trip
- Family trip
By Consumer Orientation:
- Men
- Women
- Children
- Children
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 years
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
