The global Black Friday packaging market, valued at over USD 841.3 million in 2022, is projected to expand at a robust 8% CAGR from 2022 to 2032, reaching an estimated USD 1,446.8 million by the end of the forecast period.
This growth is primarily fueled by the rising popularity of Black Friday sales across both online platforms and offline stores, alongside the increasing demand for sustainable packaging solutions.
The shift in consumer behavior, with a growing inclination toward online shopping, has significantly influenced the demand for packaging solutions. The global Black Friday packaging market is poised for a surge, with the top three countries expected to collectively account for 42.2% of the market share by the end of 2022.
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Black Friday has evolved into a global retail phenomenon, accelerating further with the onset of the pandemic. Major brick-and-mortar retailers, including Walmart, Home Depot, and Target, have embraced digital platforms to keep pace with consumer demand and remain competitive in the rapidly changing market. This digital transformation has intensified the demand for efficient and sustainable packaging solutions, creating lucrative opportunities for packaging companies.
The shift to e-commerce has fundamentally changed the Black Friday landscape, with online sales outpacing traditional retail markets. This trend presents significant growth opportunities for packaging giants, as brands seek agile and stable partners to meet the increasing need for faster and safer product delivery.
Customized packaging will create opportunities for the Black Friday packaging market.
The packaging of a product improves the consumer experience, brand awareness, and value when compared to traditional packaging. Today’s consumers desire unique and individualized products, thus packaging is essential.
Receiving boring, generic products that do not appear special or lovely leaves a lot to be desired and is likely to turn off clients. If the product is unusually shaped or prone to breaking, custom packaging is a viable alternative for increased shipment safety. Bulk bespoke packaging is created from waste-free components, resulting in lower production costs. Customers prefer personalized labels and bags, which are projected to enhance the black Friday packaging industry during the projection period.
Key Takeaways: Black Friday Packaging Market
- The global Black Friday packaging market experienced a CAGR of 7.0% from 2015 to 2021, reaching a value of USD 801 Million in 2021.
- North America will maintain its position as the leading region for the Black Friday packaging market during the forecast period.
- The U.S. Black Friday packaging market is expected to continue growing at a healthy pace.
- The U.K. is anticipated to see robust growth in demand for Black Friday packaging, exhibiting a strong CAGR through 2032.
- Paper and paperboard remain the dominant material in the Black Friday packaging market, with expectations to hold around 46% market share by 2032.
- The customized boxes and containers segment is projected to account for approximately 39% of the global Black Friday packaging market by the end of 2022.
Competitive Landscape
Key packaging manufacturers involved in black Friday packaging have been attempting to increase their market share throughout the holiday season by leveraging the internet and delivering their products online.
- In July 2021, DS Smith plc expanded its online presence in Europe by launching an e-commerce portal in Spain and Italy.
- Law Print just launched a new 100% recyclable collection to suit end-user expectations while also reducing pollution levels.
Key Players
DS Smith plc; Pitreavie Packaging; Macfarlane Group UK Ltd.
Black Friday Packaging Market by Category
By Material:
- Paper & Paperboard
- Plastic
- Fabric
- Metal
- Glass
By Packaging Type:
- Customized Boxes and Containers
- Customized Bags and Pouches
- Customized Labels
- Customized Cans
By Distribution Channels:
- Online Sales
- Hyper and Super Markets
- Specialty Stores
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Middle East and Africa (MEA)
- Oceania
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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