The ready-to-drink beverage (RTDs) market value is expected to rise from USD 206.25 billion in 2024 to USD 430.30 billion by 2034. This market is analyzed to propel ahead at a CAGR of 7.60% over the next decade.
Industry players are driving growth by expanding their presence on college campuses through nutrition-focused initiatives. Additionally, they are collaborating with collegiate sports programs and NIL (Name, Image, and Likeness) athletes to enhance brand visibility and foster product affinity.
As urban consumers face increasingly busy lifestyles, ready-to-drink (RTD) beverage brands are positioning themselves as lifestyle-centric, aligning their offerings with values like freedom, wellness, and authenticity to appeal to modern consumers.
Leading energy RTD brands, such as the U.S.-based Celsius, are cultivating a loyal customer base, particularly within the fitness community. These customers are drawn to the brands’ commitment to authenticity and alignment with active, health-focused lifestyles, reinforcing their connection to the fit lifestyle culture.
Energy RTD beverages make for a great gym partner, study partner, and get-through-your-shift partner as they quench thirst and give an instant surge of energy. Another noted driver for the energy drinks category under the RTD industry is that functional drinks can be paired with meals and food as they taste appetizing, that too without containing sugar content.
The alcoholic ready-to-drink beverage is also gaining momentum in developed and developing countries alike. Their sales are supported by increasing tourism activities and the expanding trend of celebrating everyday moments, packed in a convenient and portable bottle. The growth of alcoholic RTDs in developing countries is a testament to shifting consumer preferences.
“Key players are expanding their presence the world over, by gradually expanding their operations and searching for opportunities and demand outside their homeland. Additionally, players who are agile in responding to the latest consumer preferences and trends are expected to have an advantage over their peers,” says Nandini Roy Choudhury, Client Partner at Future Market Insights.
Key Takeaways from the Ready-to-drink Beverage Market Report
- The ready-to-drink beverage market share was US$ 150.92 billion in 2019. From 2019 to 2023, the market registered a CAGR of 7.10%.
- By product type, the coffee segment is predicted to occupy a value share of 21.5% in 2024.
- Based on nature, the conventional segment is expected to exercise dominance in the global market, obtaining an 86.5% share in the market.
- Regionally, the consumption patterns indicate that demand for ready-to-drink beverages is expected to be higher in emerging countries than in developed markets.
Latest Developments in the Global Ready-to-drink Beverage Market
- In November 2023, Kirin Hyoketsu, Japan’s best-selling RTD, made its way to New Zealand. The beverage brand made its Kiwi debut with signature Lemon flavour which is a blend of soda, vodka, and frozen natural lemon juice.
- In October 2022, Radico Khaitan introduced ready-to-drink options for the vodka brand. In the years to follow, the company shared that it was going to produce three variants, including cola, cosmopolitan, and mojito. At present, the products are sold in Karnataka, followed by Maharashtra, Goa, and Daman & Diu.
- In December 2023, Coca-Cola India announced the testing of Lemon-Dou in India, which is a ready-to-drink alcoholic beverage.
Enlisted Below are Some Top Market Players
- Diageo plc
- Brown-Forman
- Bacardi Limited
- Asahi Group Holdings, Ltd.
- Pernod Ricard
- Halewood Wines & Spirits
- SHANGHAI BACCHUS LIQUOR CO., LTD.
- Suntory Holdings Limited
- Manchester Drinks Company Ltd.
- Anheuser-Busch InBev
- Others
Market Segmentation of Ready-to-drink Beverage Products
By Product Type:
- Tea
- Coffee
- Energy Drinks
- Yogurt Drinks
- Dairy-based beverages
- Non-Dairy Based Beverages
- Fortified Water
- Others
By Nature:
- Organic
- Conventional
By Packaging:
- Bottle
- Tetra Pack
- Sachet
- Tin Can
- Others
By Distribution Channel:
- Supermarkets/Hypermarkets
- Convenience Stores
- Grocery Stores
- Speciality Stores
- Online retail
Different Regional Markets are as Follows:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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