The global can holder market is experiencing steady growth, with global sales valued at USD 425.6 million in 2024 and projected to reach an impressive USD 603.4 million by 2034, growing at a CAGR of 3.6% during the forecast period (2024–2034). After generating USD 410.4 million in 2023, the market is expected to record a year-on-year (Y-o-Y) growth rate of 2.7% in 2024, signifying a stable upward trajectory.
The widespread adoption of can holders, driven by their utility, sustainability, and appeal as both practical and promotional products, is playing a pivotal role in the expansion of this market across various sectors.
Plastic can holders are anticipated to remain the most dominant segment due to their cost-effectiveness, lightweight design, and flexibility in customization. These holders offer exceptional reusability, making them ideal for outdoor activities and promotional campaigns. Furthermore, advancements in eco-friendly plastics are addressing sustainability concerns, driving additional demand.
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The restaurant industry is projected to hold the largest market share among end-users, owing to the high consumption of beverages in dine-in and takeout settings. Can holders serve as both a convenience for customers and a marketing tool for businesses. Offering branded or personalized can holders enhances customer experiences, encourages repeat purchases, and boosts brand visibility.
Key Takeaways from the Global Can Holders Industry Report:
- The global can holders industry recorded a CAGR of 1.5% during the historical period between 2019 and 2023.
- The market value of the can holders industry reached USD 410.4 million in 2023, indicating positive growth.
- The USA can holders market is estimated to register a CAGR of 2.1% during the forecast period.
- The non-alcoholic beverages market in Japan is expected to reach USD 40 billion in 2023, with around USD 1 billion coming from imports, according to the US.
- The plastic can holders segment is projected to hold approximately 47% of the market value share by the end of 2024.
Prominent Drivers of the Can Holders Market
- Convenience and Portability: Can holders offer easy transport and handling of beverages, making them a popular choice for outdoor events, sports, and on-the-go consumers, driving demand.
- Sustainability Trends: As more consumers and businesses prioritize eco-friendly solutions, reusable can holders made from sustainable materials are gaining popularity, boosting the market’s growth.
- Growth in Outdoor Activities and Events: Increased participation in outdoor activities like camping, tailgating, and barbecues fuels the demand for can holders, as they provide practicality and convenience for beverage consumption.
- Product Innovation and Customization: Manufacturers are continuously innovating by offering personalized, insulated, and multifunctional can holders, attracting consumers looking for unique and enhanced features.
- Rising Consumer Preference for Drinkware Accessories: As consumers seek to enhance their drinking experience, the demand for accessories like can holders, which provide better grip, temperature control, and style, is on the rise.
Competitive Landscape
The market for can holders is quite competitive, with both worldwide and local manufacturers. The real players are actively creating items, thus they are using environmentally friendly materials and offering customisation possibilities to the buyer to differentiate their product.
Strategic collaborations, brand possibilities, and promotional products are all ways that big firms are increasing their market visibility. The competition heats up in this area since customer demand for sustainable and reusable solutions continues to rise; as a result, companies must go forward with innovation and adaptability.
Recent Industry Developments in Can Holders Market
- Smurfit Kappa won the ‘Supplier of the Year’ award from PepsiCo in November 2023, outperforming all other suppliers. The prize recognizes excellence in sustainability, speed to market, and overall company performance.
- In April 2024, Graphic Packaging International teamed with Mother Parkers Tea & Coffee Partners to produce a sustainable paperboard canister for retail coffee companies.
- In September 2023, Smurfit Kappa and WestRock announced a merger to form a global leader in sustainable packaging.
Key Players of Can Holders Industry
- Smurfit Kappa Group PLC
- Graphic Packaging International LLC
- WestRock Company
- Roberts PolyPro Inc
- PakTech
- E6PR
- Fishbone Packaging Inc
- Napco Paper Containers
- Berry Global
- Efine Plastic
- Zhejiang Gint Vacuum Flask Technology Co.,Ltd.
Key Segments of Can Holders Industry
By Material:
In terms of material, the industry is divided into plastic can holders, paper can holders, and metal can holders.
By Capacity:
In terms of capacity, the industry is segregated as 2 cans, 4 cans, 6 cans, and more than 6 cans.
By Product Type:
The industry is classified by product type as rigid can holder, and semi rigid can holder.
By End Use:
The industry is classified by end use as hotels & motels, restaurants, café, food service outlets, and others (Institutes, Airports, etc.).
By Region:
Key countries of North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, and Middle East and Africa (MEA), have been covered in the report.
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