The global direct thermal printing films market is projected to achieve a valuation of USD 219.76 million in 2023, according to industry reports. This growth is driven by the increasing adoption of POS terminals in warehouses and retail environments, which continues to bolster demand for this versatile printing solution.
A favorable business environment, shaped by revised government policies and rising domestic consumption of pharmaceutical and food & beverage products across South Asian markets, is further fueling market expansion. The demand for direct thermal printing films is anticipated to grow at a CAGR of 4.1% from 2023 to 2033, with the market size expected to reach USD 328.44 million by 2033.
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Direct thermal printing films, made from BOPP (biaxially oriented polypropylene), feature a proprietary coating that facilitates high-quality image formation upon contact with a thermal printer’s print head. The film is further enhanced by a protective layer to ensure resistance against mechanical abrasion, environmental factors, and chemical exposure.
Prominent Drivers of the Direct Thermal Printing Films Market
- Growing Demand for Labeling and Packaging Solutions: The rapid expansion of the e-commerce, logistics, and retail sectors has increased the need for efficient and cost-effective labeling solutions. Direct thermal printing films offer simplicity and speed, making them a preferred choice for inventory management and shipping labels.
- Advancements in Thermal Printing Technology: Continuous improvements in thermal printing technology, such as enhanced durability and high-resolution printing, are driving the adoption of direct thermal printing films for applications requiring clear and long-lasting labels.
- Rising Preference for Eco-Friendly Alternatives: Manufacturers are increasingly focusing on producing BPA-free and recyclable thermal printing films to meet consumer demand for sustainable and environmentally friendly packaging solutions.
- Growing Applications in the Food and Beverage Industry: The food and beverage industry uses direct thermal printing films for labeling perishable goods and tracking supply chains. The demand for real-time information, such as expiration dates and barcodes, boosts market growth.
- Cost-Effective and Efficient Labeling Process: Direct thermal printing films eliminate the need for ribbons and ink, reducing printing costs and maintenance efforts, making them a popular choice for businesses looking to optimize operations.
Key Takeaways from the Direct Thermal Printing Films Market:
- Market Growth: The global demand for direct thermal printing films is projected to grow at a CAGR of 4.1% during the forecast period, building on a CAGR of 3.4% from 2018 to 2022.
- Regional Insights:
- The US is expected to hold a 23% share in 2023 and continue to lead due to its strong preference for thermal label printing.
- Europe is anticipated to contribute 16% of the overall demand in 2023, offering significant growth potential.
- Asia Pacific is set to experience the highest growth rate over the forecast period, driven by increased investment in the region’s printing industry.
- End-Use Applications: The retail sector remains a major driver of demand for direct thermal printing films.
Competitive Landscape
Leading Players in the Global Market
- Koenig & Bauer and Celmacch Group, a major manufacturer of high board line flexo presses and rotary die-cutters for the corrugated board sector, signed a contract in July 2022 to collaborate on development and marketing efforts in the growing corrugated board market.
- In October 2022, the ARMOR Group announced the acquisition of International Imaging Materials Inc. (IIMAK). The combined thermal transfer activity is estimated to be called ARMOR-IIMAK, with consolidated revenues of more than USD 400 million, solidifying its position as the global market leader in the design and manufacture of thermal transfer ribbons for printing variable traceability data on labels and flexible packaging.
- Cosmo Films, a film maker for packaging, labeling, and laminating applications, will expand its direct thermal printed (DTP) product line in June 2021 to include regular DTP films, top-coated DTP films, high-temperature DTP films, and DTP paper.
Key Players
Avery Dennison Corporation; Jindal Poly Films Ltd; Armor Packaging; Cosmo Films Ltd.; Italnastri S.p.A.; Daelim Industrial Co. Ltd.; Bizerba SE & Co. KG; Namo Packaging Solutions Pvt. Ltd.; Mondi Group; Lintec; Green Bay Packaging; Able Label; Smith & McLaurin; Ricoh
Direct Thermal Printing Films Market by Segmentation
By Material Type:
- Paper Printing Films
- Plastic Printing Films
- Polypropylene (PP)
- Polyethylene (PE)
- Polystyrene (PS)
- Others
By End Use:
- Food & Beverages
- Pharmaceuticals
- Personal Care & Cosmetics
- Industrial Goods
- Retail
- Other End Uses
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa (MEA)
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