The global slow cooker and sous vide market is projected to see significant growth, with an estimated market value of USD 7.65 billion in 2023, expected to grow at a 5.5% CAGR and reach USD 13.07 billion by 2033. This growth is driven by changing consumer preferences for freshly prepared, slow-cooked meals, the increasing number of working women, and the rising adoption of both slow cookers and sous vide technologies.
Key Drivers of the Slow Cooker and Sous Vide Market Growth
- Changing Consumer Preferences:
The rising demand for freshly prepared, slow-cooked meals is driving the market. Consumers increasingly prefer cooking methods that enhance the flavor of food, with slow cookers and sous vide offering convenient, flavorful options for busy lifestyles. - Growth in Working Women Population:
The increasing number of working women is a significant factor fueling market growth. With limited time for traditional meal preparation, many women are turning to slow cookers and sous vide machines for efficient, time-saving cooking solutions. - Rising Popularity of Slow-Cooked Meals:
The growing adoption of slow-cooked meals, which are known for their ability to tenderize less expensive cuts of meat and bring out deeper flavors, is a key driver. As consumers look for more cost-effective yet delicious meal options, slow cookers continue to gain favor. - Technological Advancements in Cooking Devices:
The introduction of smart slow cookers with Wi-Fi connectivity has revolutionized the market. These devices allow users to control and monitor cooking remotely via smartphones, providing convenience and flexibility, which is driving adoption. - Energy and Time Efficiency:
The energy efficiency and time-saving benefits of slow cookers and sous vide machines are contributing to their increasing popularity. As consumers seek ways to reduce energy consumption and cooking time, these appliances offer practical solutions. - Sous Vide’s Growing Popularity for Precision Cooking:
Sous vide cooking, which offers precise temperature control and moisture retention, has gained traction among home cooks and professional chefs alike. This method, which helps avoid overcooking, is becoming increasingly attractive to consumers interested in advanced cooking techniques.
Regional Insights
- North America: Dominates the global slow cooker and sous vide market, driven by increasing demand in both households and the restaurant industry, particularly in the United States and Canada.
- Asia Pacific: Expected to experience the fastest growth, with countries like China, India, and Australia driving adoption due to rising disposable incomes and changing consumer preferences for modern cooking techniques.
- Latin America: Emerging economies in Latin America are witnessing growing interest in affordable slow cookers and sous vide machines, contributing to the expansion of the market.
- Europe: Continues to see steady growth, with consumers increasingly adopting sous vide cooking for its precision and convenience, especially in the professional culinary sector.
Key Players
- ChefSteps
- Hamilton Beach Brands
- Gourmia
- Focus Products Group International
- Fagor America
- SharkNinja
- Oliso
- Tefal
- Sous Vide Supreme
- Anova
- Morphy Richards
- PolyScience Culinary
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Slow Cooker and Sous Vide: Market Segmentation
Basis of Product Function:
- Automatic
- Manual
Basis of Sous Vide Type:
- Ovens
- Immersion circulators
Basis of Application:
- Commercial
- Household
Basis of Distribution Channel:
- Hypermarket/Supermarket
- Retail Stores
- Specialty Stores
- Online Stores
- Other Retail Formats.
Regional analysis includes
- North America (the USA, Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, the United Kingdom., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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