The diving tourism market is expected to be valued at USD 3.29 billion in 2024, with steady growth anticipated over the next decade. The sector is projected to expand at a CAGR of 5.5% from 2024 to 2034, reaching USD 5.63 billion by the end of the forecast period. Increasing consumer interest in unique diving experiences, such as wreck dives, cod holes, and encounters with minke whales, is boosting the popularity of specialty dives. Smaller operators often lead this niche, offering exclusive dives available for limited periods.
To enhance business expansion and gain a competitive edge, companies are forming partnerships with local tour operators. For example, Dive Adventures collaborates with regional suppliers to deliver comprehensive services, including accommodations, technical tours, dining options, and transportation for outbound travelers. This approach helps attract new customers while maintaining high service standards for loyal clients.
Key Takeaways:
- Based on diver type, the active diver segment is predicted to account for a dominant share of 45% in the market through 2032.
- In terms of consumer orientation, the men segment held 60% of the total market share in 2021, and the trend is expected to continue over the forecast period.
- By booking channel, the online booking segment is anticipated to hold a noteworthy share of 48%.
- In terms of age group, demand in the 26-35 segment will continue gaining traction through 2032.
- Based on tour type, sales in the group tour segment will remain high over the forecast period.
- The U.S. will emerge as a lucrative market in North America diving tourism market, registering 5.6% CAGR during the forecast period.
- Demand in the South Asia diving tourism market will grow at 8.3% CAGR owing to increasing influx of diving tourists in Philippines.
Impact of COVID-19 on the Diving Tourism Market
Due to lockdown limitations implemented across the globe, the diving tourism market demand was dampened. International tourist visits (overnight visitors) declined by 70% from January to August 2020, according to the United Nations World Tourism Organization, compared to the 2019 (UNWTO).
Dive facilities in cities witnessed a drop in retail sales as well as earnings from dive trips and classes for divers. Dive shops on the islands have lost over half of their trading season, which spans from March to October.
However, with resumption of diving and training programmes, the number of divers and dive students are predicted to increase. This is expected to propel the growth in the market over the forecast period.
Who is winning?
Leading manufacturers of diving tourism are focusing on smart promotional strategies, advertisements, and new diving destinations to improve sales in the market.
Major players present in the diving tourism market are The Natural Travel Collection Ltd, PADI Travel, Dive The World, Fly & Sea Dive Adventures, World Dive and Sail International, Ultimate Dive Travel, Hidden Depths Dive Tours, Project Expedition, Scuba Travel, Bluewater Travel, Entrada Travel Group, Island Expeditions Company Limited, Pro Dive Cairns, Dive Adventures, Liveaboard Adventures, National Geographic Expeditions, Deep Blue Adventures, Caradonna Adventures, Advanced Diver Mexico, Asia Diving Vacation among others.
Global Diving Tourism Market by Category
By Diving Type:
- Drift Diving
- Deep Diving
- Wreck Diving
- Others
By Diver Type:
- New Diver
- Casual Diver
- Active Diver
- Professional Diver
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveller
Report Preview: https://www.futuremarketinsights.com/reports/diving-tourism-market
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