The global Beard Grooming Products Market is set to experience robust growth, with a projected compound annual growth rate (CAGR) of 8.6% during the forecast period from 2022 to 2032. The market, valued at USD 32.1 billion in 2022, is expected to surpass USD 34.8 billion by the end of 2032.
The surge in market demand can be attributed to a growing cultural preference for beards, as well as the increasing awareness among men regarding personal grooming. As beards continue to be a fashion statement associated with masculinity, the demand for beard grooming products—ranging from oils and balms to beard wash and conditioners—has risen sharply in recent years.
Key Takeaways
- The global beard grooming products market is projected to grow at a CAGR of 8.6% through 2032.
- The market’s growth is driven by the increasing popularity of beards as a fashion statement and symbol of masculinity.
- Natural and organic beard care products are gaining traction due to growing consumer awareness of health and sustainability.
- E-commerce and online sales are expanding market reach, especially in remote areas and urban centers.
- Social media, celebrity endorsements, and influencer marketing are key drivers in promoting beard grooming products.
- Regional markets like Spain and India are experiencing strong growth due to cultural shifts and increased beard adoption.
- Counterfeit products and the premium pricing of authentic goods remain significant challenges for the industry.
Competitive Landscape
Some key players in the Beard Grooming Products market are Unilever, Dgewell Personal Care, L’Oreal, Honest Amish, Badass Beard Care, Herbivore Botanicals, Beiersdorf, Anthony Brands, Beardbrand, Harry’s Inc., Tweezerman International, Newport Apothecary Inc., Walker & Company Brands, Kiehl’s, Clarisonic, Prospector Co., BAXTER OF CALIFORNIA, Procter & Gamble, Koninklijke Philips N.V., ZILBERHAAR and Conde Nast and others. These are popular and well-known brands all over the world.
- Badass Beard Care is providing multiple beard care products, including vitamin supplements, serums, beard oils, tools and accessories, and special grooming kits and combos with multiple products complete needs for a healthy and neat beard.
- A popular entertainment commerce platform ROPOSO and actor Rana Daggubati have collaborated to launch a men’s grooming brand named ‘DCRAF’. This brand was launched in mid-2022, with a range of skincare and beard grooming products. The products are creatively designed, with carbonized faces of different beard-wearing celebrities.
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Key Segments Profiled in the Beard Grooming Products Market
By Product Type:
- Oil and Serum
- Cream and Balm
- Gel and Wax
- Cleanser
- Equipment and Accessories
- Others
By Product Function:
- Medicated
- General Purpose
By End User:
- Household
- Commercial
By Price Range:
- Economic
- Premium
By Distribution Channel:
- Hypermarket/Supermarket
- Specialty Stores
- Independent Stores
- Official Websites
- Direct Sales
- Online Store
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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