The heated eyelash curler market is expected to experience steady growth, with a moderate compound annual growth rate (CAGR) of 2.3% over the forecast period. In 2022, the global market is projected to generate revenues of approximately USD 1.27 billion, with estimates suggesting it could exceed USD 1.59 billion by 2032.
This market is poised for promising expansion, with increasing demand anticipated to drive the growth of the heated eyelash curler market size throughout the forecast period.
The rapidly evolving dynamics and continuous innovation in the cosmetic industry have led to the launch of heated eyelash curlers, a development expected to significantly boost market share during the forecast period.
As the use of beauty appliances grows, so does the adoption of heated eyelash curlers, contributing to increased product sales. The market benefits from a diverse range of marketing strategies and distribution channels, which are key drivers of growth in the heated eyelash curler segment.
In addition to their convenience, heated eyelash curlers offer long-lasting results, improved usability, and energy efficiency, making them increasingly popular among consumers. Safety is another crucial factor fueling their adoption, as these devices are designed for direct contact with the sensitive eye area, necessitating secure and reliable use. With these benefits in mind, the demand for heated eyelash curlers is expected to rise significantly throughout the forecast period from 2022 to 2032.
Key Takeaways
- The global heated eyelash curler market is projected to grow at a 2.3% CAGR from 2022 to 2032.
- The market size is expected to increase from US$ 1.27 billion in 2022 to US$ 1.59 billion by 2032.
- Consumer demand for beauty appliances is driving the growth of heated eyelash curlers.
- Safety features and long-lasting results are key selling points for heated eyelash curlers.
- Rising living standards and aspirational spending are increasing demand for high-quality beauty products.
- Working women and frequent travelers are boosting demand for compact, portable beauty tools.
- E-commerce growth is expanding access to heated eyelash curlers and driving sales.
Competitive Landscape
Key competitors holding a substantial heated eyelash curler market share include Panasonic Corporation, Japonesque LLC, Hitachi, Ltd., Lash Star Beauty Company, Blinc Inc., Spectrum Brands Holdings, Inc., Dr. Splendid, Model Co Company, Chella Company, TOUCHBeauty Company, Zodaca, Ardell Lashes & Beauty Company, and Godefroy Beauty Products.
Recent Market Development
- Panasonic Corporation has launched its new EH-SE60VP heated eyelash curler that comes with a rotating comb, pushing the sales of heated eyelash curlers worldwide.
- Hitachi has introduced its new eye care eyelash curler named HR – 550 with battery life, fuelling the sales of heated eyelash curlers.
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Key Segments Profiled in the Heated Eyelash Curler Industry Survey
By Product Type:
- Single Side Eyelash Curler
- Double Side Eyelash Curler
By Price Range:
- Economy
- Mid-Range
- Premium
By Source:
- Residential
- Franchise Professional Salons
- Independent Beauty Parlors
By Sales Channel:
- Direct, Indirect
- Hypermarkets/Supermarkets
- Specialty Stores
- Discount Stores
- Exclusive Stores
- Beauty Stores
- Online Retailers
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East and Africa
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