The bleisure tourism market is forecast to grow at a robust CAGR of 19.5% over the next decade. Valued at USD 709.2 billion in 2024, the market is expected to exceed USD 4,219.5 billion by 2034.
The rise in flexible work arrangements, allowing individuals to work remotely from anywhere, has significantly fueled the growth of bleisure tourism. Employees are increasingly combining business trips with leisure activities, boosting demand for this travel segment. Additionally, the growing number of independent contractors and digital nomads seeking a balance between work and travel has contributed to the market’s expansion, particularly among younger generations.
Increasing digitization of the tourism and corporate sectors, growing adoption of the internet of things (IoT), which enables both travellers and travel operators to manage operations remotely is expected to drive sales in the market.
Besides this, the benefits offered by virtual reality (VR) technology, such as efficient and personalised customer experiences in the tourism sector will create opportunities for growth in the market.
Further, bleisure tourism market players are investing in various promotional activities such as direct marketing, sales, and discounts, offering free giveaways, hosting an event, and many other activities to promote their services.
As most potential customers have an online presence, hotels and resorts are promoting their services on social media platforms to improve sales. For instance, Bermuda launched “Work from Bermuda,” a certificate programme that invites visitors to work remotely from a scenic location.
Moreover, business travellers take their families with them on business trips. Taking cues from this trend, a world-famous hotel in Scotland has launched a children’s programme that includes a playroom, a country club, and participation in sporting activities. Such development will create a conducive environment for the market.
Key Takeaways:
- Based on application, the corporate segment will account for a dominant share in the market over the forecast period.
- By trip type, demand in the domestic trip segment will remain high through 2032.
- In terms of tour type, the independent travelers segment will expand at a considerable pace over the assessment period.
- Based on consumer orientation, sales in the male segment will continue gaining momentum.
- By occupation, bleisure tourism among technology/IT/software professionals will gain traction.
- Based on trip length, the 2 nights segment will emerge as the most lucrative segment.
- By travel frequency, demand in the once in every 2-3 months segment will continue rising.
- In terms of booking channel, the online booking segment will lead the market in terms of market share.
- The U.S. will continue dominating the north America bleisure tourism market owing to growing focus on employee retention across various organizations.
- China will continue witnessing high demand, accounting for a dominant share in the East Asia bleisure tourism market.
- Sales in India will gain momentum on the back of increasing investments in the travel and tourism sector.
Who is winning?
The players operating in the global business travel industry have adopted various developmental strategies to expand their market share, exploit the business travel market opportunities, and increase profitability in the market. Major players present in the bleisure tourism market are Airbnb. Inc, American Express Travel, Expedia Inc., BCD Travel, Carlson Wagonlit Travel, Flight Centre Travel Group, The Priceline Group, China Tour Guide, Tuniu Corporation, FROSCH Travel and CT Business Travel.
Leading Bleisure Tourism Brands
- American Express Travel
- Expedia, Inc.
- BCD Travel
- Travel Leaders
- JTB Business Travel
- CT Business Travel
- IMC International
- AVIAREPS AG
- Carlson Wagonlit Travel
- World Travel Holding Inc.
Key Segments of Market Report
By Trip Type:
In terms of trip type, the industry is bifurcated into domestic trip and international trip.
By Tour Type:
Based on tour type, the industry is divided into independent tour and group tour.
By Application:
Depending on application, the industry is segmented into corporate and government.
By Booking Channel:
When it comes to service provider, the industry is trifurcated into phone booking, online booking, and in person booking.
By Consumer Orientation:
Based on consumer orientation, the industry is branched into men and women.
By Occupation:
In terms of occupation, the industry is categorized into technology/IT/software, manufacturing, finance, healthcare, and others.
By Travel Duration:
Depending on travel duration, the industry is segmented into less than week, around a week, and more than a week.
By Region:
A regional analysis of the industry is conducted across North America, Europe, the Middle East and Africa, East Asia, South Asia, Oceania, and Latin America.
Download a sample report: https://www.futuremarketinsights.com/reports/bleisure-tourism-market
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