Whole-Wheat Flour Market Meeting Consumer Demand for Healthy Grains

The whole wheat flour market is anticipated to secure a significant position globally, with a promising CAGR of 6.7% throughout the forecast period. The market, valued at USD 72.71 billion in 2022, is projected to exceed USD 130.34 billion by the end of 2032.

Whole wheat flour is processed from whole wheat kernels, retaining essential vitamins, minerals, and fiber, making it a nutritious addition to healthier foods. This type of flour includes the endosperm, bran, and germ of the wheat grain, giving it a slightly darker color and enhancing its wholesomeness. Its use in baking bread and other goods is growing significantly due to the increasing demand for healthier food options and a rising number of health-conscious consumers.

Healthful living is acknowledged as a major trend, with whole-wheat flour exemplifying this shift towards naturally functional foods favored by consumers. However, the growth of the whole-wheat flour industry may face challenges such as limited accessibility, higher costs, and reduced shelf life.

Whole-Wheat Flour Market: Key Developments

• In July 2018, Ardent Mills announced its plans to collaborate with Arcadia Biosciences Inc., an agricultural food ingredient company, on wheat innovation. The project aims to improve the overall flavor of whole-wheat flour and extend the shelf life.
• In March 2016, The King Arthur Flour Company introduced an identity preserved 100% whole grain whole-wheat flour.

Whole-Wheat Flour Market: Regional Analysis

• Whole-wheat flour is growing at an astonishing rate — proving in the market after market that customers worldwide are beginning to understand the importance of enjoying more whole-wheat flour.
• Whole-wheat flour is considered a favorite superfood in Central and Latin America due to its nutritional values and distinct taste.
• Whole-wheat flour is considered one of the most extensive and vital resources for many native individuals in North America.
• In India and the United Kingdom, white wheat is commonly used for making whole-wheat flour instead of red as in the U.S.

Whole-Wheat Flour Industry: Key Participants

Some of the market participants in the Whole-Wheat Flour market are:

• The King Arthur Flour Company
• Bob’s Red Mill Natural Foods
• Gold Medal (General Mills)
• Georgia Organics
• Stone Ground (Arrowhead Mills)
• Wheat Montana
• Anson Mills
• Heartland Mill Inc.
• Siemer Milling Company
• Lindsey Mills
• Hodgson Mills
• General Mills
• Ardent Mills
• Wilkins Rogers Mills
• Prestige Group of Industries
• Conagra Mills
• Sunrise Flour Mill
• Kishan Exports
• Natural Way Mills
• Belize (Archer Daniels Midland)

Key Segments In The Whole Wheat Flour Market

By Product Type:

• Pancake Flour
• Bread Flour
• Pizza Flour
• Cracker Flour

By Nature:

• Organic
• Conventional

By Application:

• Bakery Products
• Bread
• Biscuits
• Buns
• Rolls
• Cookies
• Sweet Goods
• Desserts
• Tortillas

By Packaging:

• Bags
• Supersacks
• Bulk Tankers

By Sales Channel:

• Direct Sales/B2B
• Indirect Sales/B2C
• Supermarket/Hypermarket
• Retail Stores
• Specialty Stores
• General Grocery Stores
• Online Stores

By Region:

• North America
• Latin America
• Asia Pacific
• Middle East and Africa
• Europe