Moringa Tea Market A Rising Star in Functional Beverages

The global moringa tea market size to record a valuation of USD 8,001.40 million in 2024. Looking ahead to 2034, the current forecast projects a CAGR of 10.40% throughout. Current projections of the moringa tea industry imply a valuation of USD 21,456.10 million by 2034.

Impelling Causes Bolstering Moringa Tea Demand

Owing to its health benefits, moringa tea is a proliferating trend among other tea beverages on the market, such as the well-known matcha tea. The market niche of moringa tea is evolving due to its appeal to tea lovers and health-conscious consumers. Moringa tea stands out from other tea products due to its high nutritious content and lack of caffeine.

Among the products made from moringa are oil, tea, seeds, and other health-related items. The global moringa tea market is augmenting due to the ease with which raw materials can be obtained and the extensive network of exporters of moringa tea.

Constraining Point Limiting Adoption of Moringa Tea

Since the United States FDA does not monitor moringa, there are issues regarding the safety and purity of the product. It is inhibiting moringa tea market growth since customers prefer regulated products approved by some government organizations before hitting the market.

Regional Outlook

Asia Pacific propels the moringa tea market expansion, grabbing a substantial market share. The large presence of the moringa tree population and the broad consumption of leaves and pods in Japan, India, and other countries cater to the market growth of moringa tea in Asia Pacific.

The promoters of Ayurveda and alternative medication aid the widespread cultivation of moringa trees in the Asia Pacific. The massive export of moringa tea to Western countries, mainly to feed their enormous populations, ushers the Asia Pacific moringa tea market.

“The moringa product market reflects opportunistic growth due to consumer interest in health-aware and eco-friendly products. The escalating cognizance of prospective health benefits and environmentally safe cultivation culture optimistically induces the moringa tea market growth.” States a lead analyst at FMI.

Key Takeaways

  • The boxes segment in the packing type category to possess a share of 68.8% in 2024.
  • In the nature category, the organic segment to grab a share of 67.1% in 2024.
  • The United States moringa tea market reflects expansion between 2024 and 2034 at a CAGR of 9.00%.
  • Germany’s moringa tea industry indicates a CAGR of 8.10% through 2034.
  • Through 2034, China’s moringa tea market to show escalation at a CAGR of 5.30%.
  • Between 2024 and 2034, Japan’s moringa tea industry to imply growth at a CAGR of 5.20%.
  • From 2024 to 2034, the India moringa tea market to equate at a CAGR of 4.20%.

Competitive Landscape

Leading moringa tea manufacturers have introduced new items with enhanced features. Notable moringa tea providers are concentrating on creating novel moringa tea items with improved flavor and taste. The moringa tea vendors are introducing tea made with organically cultivated moringa leaves to meet the growing consumer demand for organic food and beverages.

Latest Developments

  • NEXE Innovations launched XOMA Superfoods, a new internal brand, in January 2021, catering to the developing needs of environmentally concerned and health-conscious consumers. With the declaration of a new direct-to-consumer e-commerce platform, NEXE aspires to spur the quantity of products offered for online and subscription purchases.
  • Premium moringa leaves make Green Provisions’ new moringa iced tea, which debuted in May 2020. It is a high-quality iced tea in a handy bottle pack.

Prominent Moringa Tea Vendors

  • Kuli Kuli
  • Grener
  • Rootalive
  • Rainforest Herbs
  • Ayuritz Phytonutrients Pvt. Ltd.

Key Segments

By Nature:

  • Organic
  • Conventional

By Formulation:

  • Original
  • Flavored

By Packing Type:

  • Boxes
  • Bags
  • Loose
  • Gift Packing

By Type:

  • Crushed Leaves
  • Tea Infusion Bags

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Japan
  • Asia Pacific
  • Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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