The global gift paper market is poised for remarkable growth, with projections indicating a significant increase in valuation from 2023 to 2033. According to a recent research report published by Future Market Insights, the global market is expected to exceed USD 4,489.6 million in 2023, with an anticipated rise to USD 6,645.6 million by 2033. This translates to a steady CAGR of 4.0% over the next decade.
As of 2023, the gift paper industry is estimated to account for 2-3% of the global paper and paperboard market, reflecting its important role within the broader paper industry.
Gift paper is primarily made from kraft paper, known for its high tear resistance, strength, and sustainability. The kraft paper production process involves converting wood chemicals into wood pulp, resulting in a material that adds minimal weight, thus keeping shipping costs low. These characteristics make kraft paper an ideal choice for gift wrapping, offering both durability and affordability.
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The market for gift paper is also benefiting from a rising demand for customized wrapping solutions. Consumers are increasingly seeking personalized gift wrappers that cater to individual preferences, which is driving demand for unique designs and prints. Additionally, growing awareness of environmental concerns is encouraging the adoption of eco-friendly and sustainable wrapping options, further fueling market growth.
The ongoing trend towards customized prints and innovative designs on gift paper presents additional opportunities for expansion. With both sustainability and customization at the forefront, the gift paper market is expected to continue thriving, offering numerous growth prospects for manufacturers and suppliers in the coming years.
Key Takeaway: Gift Paper Market
- The global gift paper industry grew at a CAGR of 3.1% from 2018 to 2022.
- U.S. market sales are projected to expand at a CAGR of 1.5% during the forecast period.
- India’s gift paper market is expected to reach USD 442.9 million by 2033.
- The kraft paper segment captured 68.6% of the global market share in 2022.
- The primary packaging segment is anticipated to grow at a CAGR of 3.7% during the forecast period, holding 63.6% of the global market share in 2022.
Competitive Landscape
The gift paper industry is competitive as a whole because there are so many local and regional rivals. Mergers and acquisitions, development, collaborative endeavors, and affiliations are some of the techniques used by key actors. Furthermore, prominent players use social media advertising tactics to boost sales.
Key Players Profiled in the Global Market:
- DS Smith Plc
- Oji Paper Co. Ltd.
- Smurfit Kappa Group Plc
- Stora Enso Oyj
- Nippon Paper Group Inc.
- HighPoint Packaging
- Twin Rivers Paper Company
- Kraft Wrap Inc.
- Madico Inc.
- The Paper Company India
Recent Developments Observed by FMI:
- Mondi, a pioneer in environment-friendly paper and packaging, introduced new paper bags for Holz-Bauer’s hardwood pellets in May 2023, eliminating needless plastic.
- On World Earth Day in April 2023, ITC’s Aashirvaad Organic Atta introduced paper-based packaging.
- In May 2022, Smurfit Kappa Group acquired Atlas Packaging, a corrugated packaging manufacturer. This is expected to improve its services in Europe’s market.
- In May 2022, Stora Enso Oyj invested in ACDF Industries SAS which manufactures wooden components and structures in France. It is expected to benefit the company by easily obtaining timber and lowering its carbon footprint by rejecting plastic.
- In March 2022, DS Smith, well known for developing 100 percent recyclable packaging solutions, had its main focus to replace foam buffers with cardboard, so the packaging is easy to fold and very instinctive to use.
Gift Paper Market Segmentation
By Material:
- Kraft Paper
- Recycle Paper
- Bleached Paper
- Unbleached Paper
By Packaging:
- Primary
- Secondary
By Sales Channel:
- Departmental/Convenience/Discount Stores
- Hyper/Supermarket
- Online Sales
- Others (Independent/Specialty Stores)
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- The Middle East & Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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