The global Natural Dog Treat Market is poised for significant growth over the next decade, according to a new report by Future Market Insights. With increasing consumer awareness surrounding pet health, the demand for natural and premium-quality dog treats is projected to reach unprecedented levels. The global natural dog treat market is poised to reach a value of USD 4,374.6 million in 2024 and USD 6,844.8 million by 2034. Global sales of dog food will likely surge at a CAGR of 5.1% over the assessment period.
Key Market Drivers:
- Health-Conscious Pet Owners: As more pet owners focus on the nutritional content and safety of their pets’ diets, there is a growing shift toward natural and chemical-free dog treats. Natural dog treats, free from artificial additives, preservatives, and allergens, are increasingly favored for maintaining pet health and wellness.
- Rise in Pet Humanization: The trend of treating pets as part of the family continues to gain momentum, leading to a surge in demand for premium-quality pet food and treats. Pet owners are willing to invest in high-quality, healthy alternatives that mirror human-grade ingredients.
- Sustainability and Ethical Sourcing: Consumers are also prioritizing products that are not only beneficial for their pets but also ethically sourced and environmentally sustainable. This shift is fueling the adoption of eco-friendly packaging and ingredients in natural dog treats.
Market Segmentation and Growth Prospects:
- Product Type: The report highlights a wide range of product offerings, including chewable treats, biscuits, jerky, and freeze-dried snacks, with the chewable segment expected to dominate the market by 2034.
- Sales Channels: Online sales platforms, retail stores, and specialty pet stores continue to play a critical role in the distribution of natural dog treats. E-commerce channels are anticipated to witness rapid growth due to convenience and accessibility.
Regional Insights:
North America is expected to lead the market with a strong presence of pet care companies and increasing expenditure on pet health. The U.S. and Canada are projected to experience steady growth due to high pet ownership rates and premium product demand.
Meanwhile, Europe and Asia-Pacific are also witnessing increasing adoption of natural dog treats. The European market is driven by stringent regulations around pet food safety, while the Asia-Pacific market benefits from rising disposable incomes and growing pet adoption rates in countries such as China and Japan.
Competitive Landscape:
Key players in the market, including brands such as Blue Buffalo, Nestlé Purina PetCare, and Mars Petcare, are focusing on product innovation, organic ingredient sourcing, and strategic collaborations to strengthen their market positions. Start-ups and niche brands are also gaining traction, offering unique and specialized natural dog treats.
Industry Updates
- In May 2024, Dr. Clauder’s launched the world’s first dog treats made using FeedKindPet, which is an air protein-derived ingredient that can be a potential ingredient for natural dog treats.
- In June 2024, Carthage offered healthy, homemade dog treats made with natural ingredients like oats, pumpkin puree, and organic peanut butter. Variations are also offered with the use of strawberries and blueberries, serving the different health requirements of dogs. The product is receiving positive feedback from pet owners due to its health benefits and affordable pricing.
Leading Natural Dog Treats Brands
- Petmex Company Sp. z o.o.
- AOV Group
- Zenta Pets
- Dog Crunchies
- Beg & Barker
- Packnpride
- The Dog Chew Company
- NürnbergMesse GmbH
- Oh Crap
- Blue Buffalo Company, Ltd.
- Others
Key Segments of Market Report
By Product Type:
As per product type, the sector has been categorized into bully sticks, ears, gullets, bones, legs, and others.
By Age:
In terms of age, the target sector is categorized into puppies, adult, and seniors.
By Distribution Channel:
Different distribution channels include hypermarkets/supermarkets, convenience stores, drugstores, and online retailers.
By Application:
The industry has been segmented into stronger immunity, better digestion, dental and oral health support, fewer allergies, and others.
By Protein Type:
When it comes to protein type, the global industry is categorized into beef, pork, chicken, rabbit, lamb, and others.
By Region:
Industry analysis has been carried out for key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Join us as we commemorate 10 years of delivering trusted market insights. Reflecting on a decade of achievements, we continue to lead with integrity, innovation, and expertise.
Contact FMI:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
