Multivitamin Melt Market Set to Reach USD 1.6 Billion by 2034 as Demand for Nutrients Rises

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As per a recent research report by Future Market Insights, Inc., a market research and competitive intelligence provider, sales in the global multivitamin melt market are estimated to reach a value of US$ 1,614.7 million by 2034, recording a CAGR of 8.8% over the forecast period.

High demand for multivitamin melts is mainly due to consumers lacking essential nutrients amid busy lifestyles and increasing processing of foods. Consumers are easily maintaining dietary gaps by adding multivitamin melts, which is pushing the market.

Manufacturers are constantly investing in product innovations and developments of unique product lines. They are focusing on developing sports nutrition melts, immunity booster melts, sugar-free melts, and vitamin melts to cater to the needs of people from various age groups.

Demand for sugar-free melts is anticipated to rise exponentially through 2034 amid the high prevalence of sugar intolerance. As per a report published in the National Library of Medicine in India, glucose intolerance levels are high among young adults residing in both urban and rural areas. Hence, government agencies are taking several steps to prevent an upcoming public health catastrophe in the country.

The multivitamin melt market is anticipated to witness steady growth in the forecast period. It is mainly attributed to the ongoing development of the healthcare sector worldwide. Modern consumers are looking for new melts that can help maintain their heart health and prevent chronic diseases.

Scope of the Report

Attribute Details
Estimated Market Value in 2024 US$ 829.9 million
Market Forecast Value in 2034 US$ 1,614.7 million
Global Growth Rate (2024 to 2034) 8.8% CAGR
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2024
Market Analysis Volume (MT) and Value (US$ million)
Key Countries Covered
  •  United States
  •  Mexico
  •  Canada
  •  Brazil
  •  Chile
  •  Peru
  •  Italy
  •  Argentina
  •  Spain
  •  France
  •  United Kingdom
  •  Germany
  •  Netherlands
  •  Belgium
  •  Russia
  •  Nordic region
  •  Poland
  •  Japan
  •  India
  •  South Korea
  •  China
  •  Malaysia
  •  Thailand
  •  Singapore
  •  Australia
  •  Gulf Cooperation Council countries
  •  Indonesia
  •  New Zealand
  •  Central Africa
  •  South Africa
Key Market Segments Covered By Ingredient Type: 

  • B Complex
  • Vitamin C
  • Iron
  • Zinc
  • Ashwagandha
  • Others (B12, D3K2, KSM66)

By Claim:

  • Non-GMO
  • GMO
  • Sugar-free

By Sales Channel:

  • Convenience Store
  • Modern Trade
  • Specialty Store
  • Departmental Store
  • Drug Stores/Pharmacies
  • Online Retailers
  • Other Sales Channels

By Flavors:

  • Mango
  • Strawberry
  • Raspberry
  • Others (Orange, Lavender)

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa
Key Coverage in Multivitamin Melt Market Research Report
  • Consumer Preferences for Multivitamin Melts in the Dietary Supplement Market
  • Market Penetration Strategies for Companies Offering Multivitamin Melt Formulations
  • Market Forecast for Multivitamin Melt Industry
  • Market Share of Multivitamin Melt Brands
  • Regional Analysis of Multivitamin Melt Adoption among Different Demographic Segments
  • Market Dynamics Influencing Sales and Adoption of Multivitamin Melt Products
  • Market Research on Taste, Texture, and Nutritional Content of Multivitamin Melts
  • Impact of Health and Wellness Trends on Multivitamin Melt Market
  • Market Analysis of Distribution Channels for Multivitamin Melt Products
  • Market Perception of Efficacy and Bioavailability of Multivitamin Melts
  • Market Trends Driving Innovation in Multivitamin Melt Formulations and Packaging
  • Industry Growth Factors for Nutritional Supplements
  • Multivitamin Effervescent Tablet Market Size and Trends
  • Market Demand for Multivitamin Melts
  • Competitive Landscape in Dietary Supplements Market
  • Dietary Supplements Industry Analysis, including Melts
  • Best Multivitamins for Kids in India 2024
  • Wellbeing Multivitamins for Babies
  • Demand Analysis of Multivitamin Mouth Melting Strips
  • Woman Multivitamins Market Report

Key Takeaways from the Market Study

  • The global multivitamin melt industry witnessed steady growth at a CAGR of 7.4% in the historical period from 2019 to 2023.
  • The United States multivitamin melt industry is anticipated to reach a valuation of around US$ 327.7 million by 2034.
  • India’s multivitamin melt industry is anticipated to reach a valuation of around US$ 113.0 million by 2034.
  • Germany’s multivitamin melt industry is set to attain a valuation of around US$ 184.0 million by 2034.
  • Based on ingredient type, the B complex segment is set to account for a share of 62.5% in 2034.
  • By flavor, the strawberry segment is anticipated to generate a share of around 48.3% in 2034.

“Increasing demand for non-GMO melts is creating new opportunities for key players. These melts are gaining impetus owing to high prevalence of chronic diseases. Their capability of enhancing the nutritional value of multivitamins is anticipated to spur demand.” says Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.).

Exhaustive Market Report: A Complete Study

Competitive Landscape

The global multivitamin melt market is highly competitive. Leading manufacturers are constantly investing in product innovations and the development of novel products. High demand for sports nutrition melts, immunity booster melts, sugar-free melts, and vitamin melts is creating new opportunities for these companies in the market.

For instance,

  • In April 2022, Wellbeing Nutrition, based in India, introduced the world’s first eye vitamins. The company’s latest Melts Eye Care range utilizes innovative nanotechnology to provide vitamins directly into the bloodstream. As compared to conventional tablets & capsules, these products are more bioactive and bioavailable.

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the global multivitamin melt market presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.

The study incorporates compelling insights on the global multivitamin melt market by ingredient type (B complex, vitamin C, iron, zinc, ashwagandha, and others), claim (GMO, non-GMO, and sugar-free), sales channel (modern trade, convenience stores, departmental stores, specialty stores, drug stores/pharmacies, online retailers, and other sales channels), flavor (mango, strawberry, raspberry, and others), and regions.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai and has delivery centers in the United Kingdom, the United States, and India. FMI’s latest market research reports and industry analysis helps businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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