Natural Cosmetics Market in Europe Set for Strong Growth, Driven by Sustainability and Consumer Demand for Eco-Friendly Products

Natural Cosmetics Industry Analysis in Europe

The European natural cosmetics market has experienced significant growth, reaching a valuation of USD 9,090.6 million in 2022, with a year-on-year growth of 6.9%. The market is forecast to continue thriving, with expected revenues of USD 9,721.3 million in 2023 and an impressive 7.6% CAGR from 2023 to 2033. By 2033, the market is projected to double its current size, reaching a valuation of USD 20,207.9 million. This growth is driven by rising consumer demand for sustainable, eco-friendly products and a growing preference for natural ingredients in beauty and personal care.

Key Market Insights

  • Skin & Sun Care Products: The skin and sun care segment is set to be a major revenue driver, expanding at a robust 6.6% CAGR through 2033.
  • Packaging Trends: Tubes, which offer convenience and sustainability, are expected to dominate, growing at a 5.9% CAGR by 2033.
  • E-commerce Growth: Online sales channels are rapidly gaining traction, with a forecasted 14% CAGR as consumers continue to turn to online platforms for purchasing natural cosmetics.

Drivers of Market Growth

  • Green Beauty Movement: Growing consumer awareness of environmental issues is driving the demand for natural and chemical-free products.
  • Celebrity Endorsements & K-beauty Influence: High-profile endorsements and the rising influence of K-beauty are increasing the appeal of natural cosmetics.
  • Sustainability Focus: With increasing plastic pollution and government regulations on synthetic chemicals, sustainability in product ingredients and packaging is becoming crucial for brands.
  • Technological Innovations: New product developments, such as the incorporation of advanced natural ingredients like snail mucin, are adding to the appeal of natural cosmetics.

Regional Insights

  • Iceland: Expected to lead with the highest growth in the region, projecting a CAGR of 12.1%.
  • Norway: Set to experience strong market expansion with a projected CAGR of 11.8%.
  • Germany: Continuing as a key market, forecasted to grow at a steady 4.8% CAGR.
  • France: Anticipated to see robust demand with a growth rate of 6.5% CAGR, driven by high-performance natural products.
  • Spain: Projected to grow at a CAGR of 5.1%, fueled by increasing female workforce participation and demand for natural cosmetics.
  • United Kingdom: Expected to witness growth at a 7.2% CAGR, with clean beauty trends driving natural product adoption.
  • Belgium: Natural cosmetics demand is set to rise rapidly, growing at an 8.1% CAGR.

Competitive Landscape

The European natural cosmetics market is fiercely competitive, with leading manufacturers striving to capture market share by launching innovative products across both online and offline channels.

Well-established brands are investing heavily in research and development to create new organic products and solutions. Additionally, they are adopting eco-friendly packaging options, such as glass containers and biodegradable materials, to appeal to environmentally-conscious consumers.

Recent Developments

  • In 2023, the L’OCCITANE Group announced its net-zero roadmap. They have committed to reaching a science-based net-zero target across all its brands. Focusing on continuing to reduce its greenhouse gas (GHG) emissions by 2031 and achieving net-zero emissions by 2050, its targets have been validated by the Science Based Targets initiative (SBTi).
  • In 2022, Dr. Hauschka launched its Giving Garden loyalty program, which rewards customers for their purchases and gives back to the community.

Key Companies Profiled

Weleda; L’Occitane en Provence; Natura Bissé; Dr. Hauschka; Caudalie; REN Clean Skincare; Korres; The Body Shop; Green People; Laver; Argan Cosmetics; Amazigh Beauty; Les Sens de Marrakech; Savonnerie de l’Atlas; O Naturals; Others

Get Connected with Our Expert Analyst on Email: sales@futuremarketinsights.com

Europe Natural Cosmetics Industry Outlook by Category

By Product Type:

  • Skin & Sun Care
    • Body Care
    • Facial Care
    • Hand Care
    • Sun care
  • Hair Care
    • 2-in-1 Products
    • Colorants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Salon Professional Hair Care
    • Shampoos
    • Styling Agents
  • Bath & Shower
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body
    • Wash/Shower Gel
    • Intimate Hygiene
  • Men’s Grooming
    • Men’s Shaving
      • Post Shave
      • Pre Shave
  • Color Cosmetics
    • Eye Makeup
    • Facial Makeup
    • Lip Products
    • Nail Products
  • Fragrance & Deodorant
    • Fragrance
    • Deodorant
  • Oral Care
    • Toothpaste
    • Mouthwash

By Packaging Type:

  • Bottles & Jars
  • Tubes
  • Pouches & Sachets
  • Pencils & Sticks

By Consumer Orientation:

  • Male
  • Female
  • Unisex
  • Baby & Kids

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Department Stores
  • Specialty Stores
  • Online Sales Channel
    • Direct to Consumers
    • Third Party to Consumers
  • Exclusive Brand Stores
  • Other Sales Channel

By Category Type:

  • Organic Cosmetics
  • Inorganic Cosmetics

By Country:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Poland
  • Belgium
  • Luxembourg
  • Denmark
  • Finland
  • Rest of Europe

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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