The global pet treats and chews market is projected to surge from an estimated USD 9 billion in 2023 to USD 15 billion by 2033, reflecting a robust compound annual growth rate (CAGR) of 5.2% during this forecast period. This remarkable growth is driven by changing consumer behaviors, a trend toward pet humanization, and a heightened focus on pet health and wellness.
As pets increasingly become integral family members, pet owners are seeking treats that align with their own dietary preferences. The demand for organic, natural, and gourmet options is on the rise, with owners willing to invest more in premium treats. This has led to a flourishing market for upscale products featuring high-quality ingredients and unique flavors.
In response to evolving consumer needs, manufacturers are innovating continuously, introducing a diverse array of flavors, textures, and formats—ranging from jerky and dental sticks to interactive puzzle treats. This innovation not only fuels market growth but also keeps consumers engaged.
Key Drivers of the Pet Treats and Chews Market
- Humanization of Pets: Increasingly, pets are viewed as integral family members, leading owners to seek high-quality, gourmet, and organic treat options that reflect their own dietary preferences.
- Health and Wellness Focus: Pet owners are prioritizing treats that offer functional benefits, such as dental care, joint support, and weight management, driving demand for health-oriented products.
- Willingness to Spend on Premium Products: Consumers are investing more in premium pet treats, viewing them as a luxury indulgence for their pets, which encourages the development of upscale product lines.
- Continuous Innovation: Manufacturers are expanding their offerings with new flavors, textures, and formats, including jerky, dental sticks, and interactive treats, keeping consumers engaged and driving market growth.
- Influence of Social Media: Pet-centric communities and influencers on platforms like Instagram and YouTube significantly impact consumer purchasing decisions, showcasing new products and creating trends.
- Rising Pet Ownership: Growing pet ownership rates, particularly among millennials and empty nesters, expand the market as more households embrace pets as companions.
Key Players in the Market
- Mars Pet, Inc
- Nestlé Purina PetCare
- The J.M. Smucker Co.
- Hill’s Pet Nutrition, Inc.
- General Mills, Inc.
- Diamond Pet Foods
- Spectrum Brands/United Pet Group
- Mammoth Pet
- Fluff and Tuff Inc.
- Central Garden and Pet Co
- ZippyPaws’
- PetMate
- KONG Company
- Eurocan Pet Products
- Cadet Pet, Inc.
- Presidio Natural Pet Co
- Wellness P
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Market Segmentation
By Product Type:
- Dental care
- Aromatic Treats
- Comfort Treats
- Training Treats
By Pet Type:
- Cats
- Dogs
By Ingredient Type:
- Plant Based
- Animal Based
By Price Range:
- Mass
- Premium
By Sales Channel:
- Pet Specialty Stores
- Drug Stores
- Modern Trade (Hypermarket/ Supermarkets)
- Online Retailers
- Convenience Stores
- Other Sales Channel
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- Middle East & Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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