The squeeze pouch market is poised for substantial growth, projecting a robust 4% CAGR from 2023 to 2033, reaching a value of US$108.1 billion. Fueled by consumer preferences, these pouches offer convenience, portability, and suitability for diverse products like food, beverages, and personal care items. Manufacturers find appeal in their cost-effectiveness and lower environmental impact. As health-conscious consumers seek on-the-go options, the demand for squeeze pouches escalates. Industry players continuously innovate by introducing enhanced designs and materials, aligning with sustainability trends. This dynamic market harmonizes consumer needs with practicality, driving its ascendancy in the packaging realm.
- Squeeze pouches are a common option for customers since they are simple to use, portable, and convenient.
- Products including food, beverages, personal care, and home care items can all be put in squeeze pouches.
- Squeeze pouches are an appealing option for producers since they are less expensive than conventional packaging alternatives.
Market Overview:
Consumers prefer squeeze pouches and other flexible packaging formats over rigid packaging. Squeeze pouch are popular among consumers as they prefer packaging that are transparent, portable, and can be stored in less space. Furthermore, squeeze pouch are microwave compatible, easy to open, and environmentally sustainable. Squeeze pouch are increasing in demand due to their ability to provide consumers with “on-the-go” packaging. Portable squeeze pouch are used to pack soup, yogurt, and baby food among others. In addition, squeeze pouch can be resealed, can be emptied completely, and provide aesthetic looks for packed product. In recent years, brand owners are using squeeze pouch as a marketing tool for brand awareness.
Squeeze pouch are light weight and do no shatter like glass thus becoming an alternative to rigid glass packaging. Also unlike metal cans which cannot be resealed, squeeze pouch can be resealed. Design of squeeze pouch can be customized as per customer requirement. To make the product stand out in competition, squeeze pouch and other flexible packaging pouches use tactile packaging. In tactile packaging, a transparent lacquer coating is applied to the exterior of a squeeze pouch which matches the packaging background image.
Market Dynamics
There is increasing penetration of squeeze pouch in food & beverage industry. Squeeze pouch market is expected to grow in beverages, nut butters and jellies, wine & spirits, dairy, dressings, condiments, sauces and soups among others provide a huge opportunity to packaging converters to pack these food products in squeeze pouch. Furthermore, there is a shift in demand from rigid packaging formats to flexible packaging formats like squeeze pouch owing to high demand for light weight and portable packaging solution. However, stringent norms related to disposal of plastic used in squeeze pouch are expected to impede the market during the forecast period.
Regional Overview
In North America, U.S. is expected to dominate the squeeze pouch market during the forecast period. In Asia Pacific region, China and India are estimated to witness extensive growth over the forecast period. Owing to convenience provided by squeeze pouch and its demand for food & beverage products. However, Middle East & Africa squeeze pouch market is projected to witness sluggish growth during the forecast period.
Key Players
A few of the key players in the squeeze pouch market Amcor Plc, Mondi Group Plc, Sonoco Product Company, Berry Global Group, Inc., Sealed Air Corp, ProAmpac LLC, Glenroy, Inc., Coveris Holdings S.A., Tyler Packaging Ltd, Huhtamaki Oyj, Smurfit Kappa Group PLC, Impak Corporation, Foster Packaging International, Paharpur 3P, etc.
The report on squeeze pouch market is a compilation of first-hand information, and qualitative & quantitative assessment by industry analysts, as well as inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segment. Squeeze pouch market also maps the qualitative impact of various market factors on market segments and geographies.
The report covers exhaustive analysis on:
Market Segments
Market Dynamics
Historical Actual Market Size, 2014 – 2018
Market Size & Forecast 2019 to 2029
Market Current Trends/Issues/Challenges
Competition & Companies involved
Market Drivers and Restraints
The global squeeze pouch market is divided into seven major regions, which are as follows –
North America
Latin America
Europe
South Asia
East Asia
Oceania
Middle East & Africa (MEA)
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Market Segmentation:
Based on material type,
- Plastic
- Polyvinyl Chloride (PVC)
- Polyethylene (PE)
- Linear Low Density Polyethylene (LLDPE)
- High Density Polyethylene (HDPE)
- Low Density Polyethylene (LDPE)
- Polyethylene Terephthalate (PET)
- Polyamide (PA)
- Ethylene Vinyl Alcohol (EVOH)
Other Plastic Material
- Paper
- Metal
- Others
Based on technology,
- Retort
- Aseptic
- Hot Filled
- Standard
Based on product type,
- K-seal
- Flat Bottom
- Folded Bottom
- Corner Bottom
- Round Bottom
Based on capacity,
- Up to 100 ml
- 101 ml to 200 ml
- 201 ml to 500 ml
- More than 500 ml
Based on end-use,
- Food
- Baby Food
- Sauces, Dips, and Condiments
- Ready-to-eat Food
- Other Food Items
- Beverages
- Alcoholic
- Non – Alcoholic
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